Designer- Software Marketing

ZF Group; Warszawa; Hybrid; PLN 90,000 - 150,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid work model

Private medical care

Life insurance

Multisport Card and Cafeteria System

Annual bonus and Global Referral 프로그램

Job summary

ZF Group is seeking a Designer- Software Marketing to own and evolve the visual identity of software products, shaping campaigns and brand storytelling. You will translate complex software concepts into engaging visuals across digital, print, events, and experiences, collaborating with product marketing, growth, and content teams to ensure scalable content and aligned outputs.

You will lead creative concepts, manage stakeholder relationships, and drive performance-focused assets while leveraging

Qualifications

• 4+ years of experience in digital advertising or creative roles.
• Strong hands-on creative execution skills and storytelling ability.
• Excellent cross-functional collaboration and stakeholder management.
• Fluent in English; additional European language is a plus.

Responsibilities

• Own and evolve the visual identity of software products and maintain brand standards.
• Act as creative lead for Digital Solutions Marketing and align concepts with product positioning.
• Translate complex software concepts into clear visual stories for audiences.
• Design assets across digital and print, event, and experiential formats.
• Ensure assets meet campaign objectives and performance metrics.
• Lead digital ad creation with the Digital Growth function and iterate based on data.
• Leverage AI-powered tools to accelerate ideation, prototyping, production and iteration while keeping quality and brand alignment.
• Collaborate with Product Marketing, Growth, Brand, Content Strategy, Communications & Events teams and external partners.

Skills

Digital advertising

Creative professional

English fluency

Figma

Adobe Creative Cloud

Job description

As Designer- Software Marketing you will act as the creative strategist and hands-on maker for the Digital Solutions Marketing team. This role exists to elevate the creativity, effectiveness, and distinctiveness of our software marketing by owning visual identities, translating product value into compelling creative assets, and bringing ideas to life across digital, physical, and experiential touchpoints. In addition, the role serves as a key bridge to the Content Strategy team, ensuring close collaboration, alignment, and synergy across teams to enable efficient and scalable content creation for digital division.

Your tasks as Designer- Software Marketing:

• Own and evolve the visual identity of software products, safeguarding and advancing portfolio wide creative standards. Ensure alignment with brand governance while enabling clear product level differentiation and scalable execution across channels and markets.
• Act as creative lead for Digital Solutions Marketing, shaping concepts that align with product positioning, growth goals, and brand strategy.
• Translate complex software and technical concepts into clear, engaging visual stories for target audiences.
• Design creative assets across digital and physical formats, including product marketing materials, digital and print advertising, event and trade show assets.
• Ensure creative assets are aligned with defined campaign objectives and measurable performance outcomes.
• Lead digital ad creation in close collaboration with the Digital Growth function, driving experimentation with formats, messaging, and visuals, and rapidly iterating based on performance data.
• Leverage AI powered creative tools to accelerate ideation, prototyping, production, and iteration while maintaining high creative quality, consistency, and brand alignment.
• Collaborate with Product Marketing, Growth, Brand, Content Strategy, Communications & Events teams, and external partners, acting as a key bridge to enable aligned processes and scalable content creation while ensuring all outputs meet brand, quality, governance, and performance standards.

Your Profile:

• 4+ years of experience as a digital advertising or creative professional across agencies, startups, tech, creator, or consulting environments, with strong hands-on creative execution skills.
• Proficient in Figma and Adobe Creative Cloud, with experience developing concepts, prototypes, and marketing assets (video editing is a plus).
• Strong stakeholder management and communication skills, with the ability to work cross-functionally and thrive in fast-paced, ambiguous environments.
• Excellent storyteller and visual communicator, able to simplify complex software and technical concepts into clear, engaging narratives.
• Fluent in English; an additional European language is a strong advantage.

What you can expect:

You will work in an open and transparent corporate culture where ownership, accountability, diversity, and respect are important values. Our employees are passionate about their jobs and believe that team spirit and fun are at the heart of our success. We foster an environment with healthy self-reflection and continuous improvement, where outside ideas are genuinely valued, and every team member can influence decisions and question current norms.

In this stimulating, fast-growing, and challenging environment, we offer you:

• Flexible working hours
• Hybrid work model
• Private medical care (Lux Med)
• Life insurance
• Mulitisport Card and Cafeteria System
• Annual bonus and Global Referral Program