Data Analyst, CRM & AI

WSA EMEA; Poland; On-site; PLN 90,000 - 130,000; Full time

Job summary

WSA EMEA is seeking a CRM Data Analyst to turn service and CRM data into actionable insights that enhance global service operations. You will build reports and dashboards, monitor data quality, and support AI-powered transformation initiatives across the CRM analytics landscape.

Based in Komorniki, Poland, you will collaborate with Product, IT and Operations to understand reporting needs, drive data-driven decisions, and ensure reliable data for performance analysis across markets.

Qualifications

• 2-3 years of experience in a Data Analyst or CRM Analyst role.
• Experience building reports, dashboards, and working with BI tools.
• Strong Excel skills with data manipulation.
• Experience with Power BI, CRM Analytics, QlikView or similar reporting platforms.
• Exposure to CRM systems; Salesforce experience is an advantage.
• Exposure to AI-enabled analytics or interest in applying AI to improve analysis and processes.
• Bachelor's degree or higher in Information Technology, Business, Data Analytics or related field.

Responsibilities

• Build, maintain and optimize reports and dashboards to monitor service performance and KPIs.
• Analyze CRM and service data to identify trends and opportunities for transformation and AI initiatives.
• Measure impact of new CRM capabilities and service improvements through reporting.
• Monitor and improve data quality to ensure accurate reporting.
• Collaborate with Product, IT and Operations to understand reporting requirements.
• Support integration of service data into broader reporting solutions (Power BI and others).
• Investigate customer service data to provide actionable insights.

Skills

Power BI

CRM Analytics

QlikView

Excel

SQL (basic)

Salesforce

Education

Bachelor's degree or higher in IT/Business/Data Analytics

Tools

Power BI

QlikView

CRM Analytics

Salesforce

Job description

Driven by the passion to improve quality of people’s lives, WSA continues to grow as a market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

As a CRM Data Analyst, you will play a key role in turning service and CRM data into meaningful insights that help improve our global service operations. Working closely with Product, IT and Operations teams, you will build reports and dashboards, monitor data quality, and support transformation and AI initiatives through data-driven analysis. This role is ideal for someone who enjoys solving problems through data, has a strong attention to detail and is passionate about creating reporting that enables better decision-making.

What you will do

• Build, maintain and optimize reports and dashboards to monitor service performance and operational KPIs.
• Analyze CRM and service data to identify trends, improvement opportunities and support transformation and AI initiatives.
• Measure the impact of new CRM capabilities, AI-enabled solutions, and service improvements through reporting and performance analysis.
• Monitor and improve data quality to ensure accurate and reliable reporting.
• Work with Product, IT and Operations teams to understand reporting requirements and support CRM analytic initiatives.
• Support integration of service data into broader reporting solutions, including Power BI and other analytics platforms.
• Investigate customer service data, such as contact volumes, case handling and operational performance, to provide actionable insights.

What you bring

Experience

• 2-3 years of experience in a Data Analyst, CRM Analyst or similar analytical role.
• Experience building reports, dashboards and working with reporting or business intelligence tools.
• Strong Excel skills, including formulas and data manipulation.
• Experience with Power BI, CRM Analytics, QlikView or similar reporting platforms.
• Exposure to CRM systems (Salesforce experience is an advantage).
• Exposure to AI-enabled solutions, AI-assisted analytics, or a strong interest in applying AI to improve analysis and business processes.
• SQL knowledge is nice to have.
• Bachelor's degree or higher in Information Technology, Business, Data Analytics or a related field.

Personal competencies

• Strong analytical mindset with excellent attention to detail.
• Structured, thorough and organized approach to work.
• Naturally curious with a passion for understanding data and identifying insights.
• Comfortable working independently on data analysis and reporting tasks.
• Strong problem-solving skills and commitment to delivering high-quality work.

What we offer

You will be based in our office in Komorniki, Poland, working alongside other Poland-based colleagues while being part of a global CRM Service team. Your manager will be based in Lynge, Denmark, giving you the opportunity to collaborate with colleagues across markets and functions.

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can\'t wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.