DATA ANALYST (CRM)

Reply Group; Katowice; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Medical Care

Meal Tickets

Sports Cards

Cinema Tickets

Shop Vouchers

Discounts

Language Courses

Company Events

Motivizer Benefits Platform

Job summary

OBI Smart Technologies in Katowice seeks a Data Analyst focused on CRM, Loyalty, and Automation to bridge complex data structures with business units. You will analyze customer behavior within our loyalty program and empower departments to make data-driven decisions faster by automating data processes on Databricks and Looker.

Your responsibilities include KPI ownership, producing standard reports, implementing scalable data solutions, and exploring AI-enabled analytics to improve Customer

Qualifications

• Completed degree in (Business) Informatics, Data Science, Statistics, or analytics-focusedBusiness Administration.
• Several years of experience in data analytics, preferably CRM/loyalty/marketing environments.
• Strong knowledge of SQL and Python (or R) with experience working with analytical datasets.
• Experience with BI and data platforms such as Databricks and Looker.
• Understanding of marketing analytics concepts like customer lifecycle, segmentation, churn prediction, or next-best-action.
• Experience building scalable, production-ready data solutions and collaborating with data engineering teams.
• Strong communication skills in English and Polish.
• Open to a hybrid model and visiting the Katowice office.
• Nice to have: AI-driven analytics or marketing automation tools; familiarity with CDP and campaign management systems; experience in large-scale ecommerce.

Responsibilities

• CRM & Loyalty Insights: act as analytical contact for CRM Managers, supporting CRM campaigns and customer lifecycle planning.
• KPI Ownership: develop KPIs, standard reports, and ad-hoc analyses with the Customer Data Platform and collaborate with Data Engineering.
• Process Automation: transform manual queries into automated pipelines to enable self-service analyses.
• AI Integration & Enablement: evaluate, test, and implement AI tools and coach departments in daily use.
• Experimentation & Optimization: support campaigns from hypothesis to statistical evaluation (A/B testing) and derive CLV improvements.

Skills

SQL

Python

R

Data Analytics

CRM Analytics

English

Polish

Data Visualization

Education

Data Science

Statistics

Business Informatics

Analytics-focused MBA / BA

Tools

Databricks

Looker

Job description

As a Data Analyst focusing on CRM, Loyalty, and Automation, you are the strategic link between complex data structures and our operational business units. You will not only analyze customer behavior within our loyalty program but also empower the department to make data-driven decisions faster and more efficiently. To achieve this, your focus will be on automating data processes and implementing modern AI tools directly within our Databricks platform and Looker.

Your key responsibilities include:

• CRM & Loyalty Insights:As a Data Analyst – CRM, you are the analytical point of contact for our CRM Managers, supporting them in the planning, selection, and evaluation of CRM campaigns, marketing automation, and the customer lifecycle.
• KPI Ownership:To achieve this, you develop relevant key performance indicators (KPIs), standard reports, and ad-hoc analyses based on our Customer Data Platform. You work in close coordination with our Data Engineering team to design the required analysis datasets.
• Process Automation:You transform manual queries and data preparation tasks into automated pipelines (notebooks/workflows), thereby enabling business departments to conduct self-service analyses.
• AI Integration & Enablement:You evaluate, test, and implement innovative self-service and AI tools, serving as a mentor to guide the business departments in their daily use.
• Experimentation & Optimization:You support campaigns from hypothesis formulation to statistical evaluation (A/B testing) and derive actionable recommendations to increase Customer Lifetime Value (CLV).
• Medical Care
• Benefits Platform
• Language Courses Platform
• Company Events
• Motivizer Benefits Platform to choose and manage all your benefits in one place. You receive a budget (550 PLN monthly). You can choosemedical care package, meal tickets, sports cards (we have Multisport and on preferential terms, we have membership cards to one of the most popular Gyms),cinema tickets, shop vouchers, discounts and many more.
• Language Courses –you'll have access to a multi-language learning platform enabling you to practice your language skills and learn new ones!
• Regular and systematic furthertraining opportunities - both internallyand from external providers. We support your ongoing learning and development.
• Cooperation within an internal community is our everyday reality. We havenetworking events, coding challenges, and company parties for different occasions.

Qualifications

• Completed degree in (Business) Informatics, Data Science, Statistics, Business Administration (analytics focus), or a comparable field.
• Several years of experience in data analytics, preferably within CRM, loyalty, or marketing environments.
• Strong knowledge of SQL and Python (or R) combined with experience working with analytical datasets.
• Experience withBI and data platforms such as Databricks and Looker.
• Understanding of marketing analytics concepts such as customer lifecycle, segmentation, churn prediction, or next-best-action.
• Experience building scalable, production-ready data solutions and working with data engineering teams.
• Strong communication skills in English and Polish
• Openness to work in hybrid model and visit the Katowice office.
  Nice to have:
• Experience with AI-driven analytics or marketing automation tools.
• Familiarity with Customer Data Platforms (CDP) and campaign management systems.
• Experience in large-scale e-commerce or omnichannel environments.

About OBI Smart Technologies

WHO ARE WE:
We are a joint venture between OBI and Reply Group, responsible for co-designing, building and operating mission-critical digital platforms for commerce, customer service, and omnichannel retail.

OUR MISSION:
"We unite technology leadership with deep retail vision to implement standardized processes and scalable digital products that drive efficient support for one of Europe’s largest DIY retailers. Leveraging proven best practices, we advance the internationalization of products and the digital mindset of our partners, delivering consistent and business-critical solutions to support the targets of our customer."