Customer/Trade Marketing Specialist

Mars; Kraków; On-site; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Private medical care

Multisport card

Lunch card

Retirement program

Life insurance

Pet food allowance

Job summary

Mars in Kraków, Poland, is seeking a Trade Marketing Specialist to translate brand strategy into actionable go-to-market plans for the PSR channel. You will drive in-store activation, trade promotions, and POS materials to maximize brand presence and accelerate growth.

You will collaborate with Sales, Brand, CRM, Portfolio, and Supply Chain teams, manage budgets, coordinate events, and ensure launch excellence while adhering to Mars values and standards.

Qualifications

• 3+ years experience in Marketing/Trade marketing in an international company.
• Excellent communication skills and proficient English (written and spoken).
• Proficiency in MS Office; familiarity with SAP is a plus.

Responsibilities

• Develop and implement trade marketing plans aligned with brand and sales objectives.
• Plan and monitor trade promotions and in-store activation campaigns for optimal brand presence.
• Create and manage POS materials, communications, and promotional assets across channels.
• Coordinate participation in PSR channel events and product launches with execution excellence.
• Own and track budgets in collaboration with PSR Sales Lead; ensure cost efficiency.
• Serve as SAP key user for marketing ERP processes.
• Measure outcomes of marketing plans to improve efficiency and effectiveness.
• Collaborate with agencies, suppliers, and cross-functional teams (CRM, Sales, Portfolio, Brand, Supply Chain, Finance, Legal).
• Adhere to company policies and procedures.

Skills

Marketing experience

Trade marketing

Communication skills

English (written/spoken)

Brand management

Integrated marketing

Project management

Negotiation

Digital savviness

MS Office

Tools

SAP

Job description

Job Description:

The associate on this position is responsible for planning & coordinating all marketing activities for PSR channel in Poland. It is responsible for translating brand strategy into actionable go-to-market plans, with the aim of supporting business growth, boosting recommendation and ensuring the perfect execution of the priorities.

The role is responsible for ensuring brand presence is maximized at the point of sale through tailored trade activities and promotional plans.

The goal is to accelerate health outcomes by ensuring the availability and visibility of our portfolio in our PSR customers, partners and at key events, in full respect of Royal Canin philosophy & communication codes, as well as The Five Principles.

Key responsibilities include:

• Support the development and implementation of trade marketing plans, aligned with brand and sales objectives
• Develop and monitor trade promotions (including sales channels allocation) and in-store activation campaigns to ensure optimal brand presence
• Plans and manages ordering, development and production of all point-of-sale materials, communication, promotional materials, ensuring consistent brand representation across channels
• Plans & coordinates the participation of company events in PSR channel
• Support new product launches ensuring execution & launch excellence
• Own, manage and track budget in collaboration with PSR Sales Lead
• Handles marketing related ERP (SAP) Key User scope
• Measure and analyse the results of marketing plans and promotion activities, aiming for efficiency and efficacy increase
• Works closely with agencies, suppliers, cross-functional teams (CRM, Sales, Portfolio, Brand, Supply Chain, Finance) and Legal Advisors (where needed)
• Follows Company policies & procedures

What are we looking for?

• Experience in Marketing and/or Trade marketing within international company min 3 years
• Excellent communication skills
• Strong English skills, written and oral
• Brand Marketing/Management & Communication, Integrated Marketing, Project Management
• Basic negotiations skills
• Digital Savvy
• Experienced user of MS Office

What can you expect from Mars?

• Stable employment based on an employment contract, starting with an initial trial period contract
• Competitive salary, supplemented by an annual and holiday bonus
• A clear salary raise system for all Associates
• Opportunities for professional development and promotion within the company
• Additional benefits package, including:
• Retirement program
• Life insurance (basic insurance) financed by the company
• Private medical care for you and your family
• Multisport card on preferential terms
• Lunch card
• Access to a pet food allowance
• A positive and well-coordinated team of colleagues focused on knowledge and a common goal
• Training to prepare for the position
• A financial bonus for recommending a new employee through the Employee Referral Program