Growth Engineer / Performance Marketing Specialist (B2B SaaS)

Dotcom-Monitor; Województwo mazowieckie; Remote; PLN 251,708 - 359,583; Full time

Job summary

Dotcom-Monitor in Poland seeks a Senior Growth Engineer / Performance Marketing Specialist. In this role, you'll drive B2B SaaS demand generation and lead acquisition through hands-on execution in performance marketing and content creation. With over 5 years of experience, you'll lead growth strategies and optimize conversion rates using Google Ads and SEO techniques. If you excel in growing trial signups and developing effective growth content, this opportunity is for you. Remote work available, making it suitable for global applicants.

Qualifications

• 5+ years in B2B SaaS growth, demand generation, or performance marketing.
• Proven track record of driving free trials and qualified pipeline.
• Strong hands-on execution across paid acquisition and content-driven growth.

Responsibilities

• Scale trial acquisition and lead generation.
• Create landing pages and ad creatives.
• Run A/B tests on landing pages.

Skills

Performance Marketing (B2B SaaS)

Demand Generation

Content Creation

Google Ads

LinkedIn Ads

SEO

Conversion Rate Optimization

Analytics & Attribution

Tools

GA4

GTM

Job description

Remote (Global)

We're hiring a Senior Growth Engineer / Performance Marketing Specialist to drive B2B SaaS demand generation, lead generation, and trial acquisition for Dotcom-Monitor.

This is a hands‑on individual contributor role combining:

• performance marketing
• conversion rate optimization (CRO)
• content creation and growth asset development

You will own free trial growth, signups, and qualified pipeline generation across paid and organic channels -- and help create the content and assets that drive that growth.

Why this role is different

• Established product with real customers and revenue
• Technical product (monitoring + load testing) used by DevOps and engineering teams
• Underutilized growth channels -- real upside
• Opportunity to build both acquisition engine and content strategy

This is not just about running campaigns -- it's about creating what fuels them.

Core Skills & Channels (AI‑optimized)

• Performance Marketing (B2B SaaS)
• Lead Generation / Demand Generation
• Content Creation & Content Marketing
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (B2B targeting)
• SEO (technical SEO + content strategy)
• Conversion Rate Optimization (CRO)
• Landing Page Optimization & A/B Testing
• Retargeting / Remarketing
• Funnel Optimization (trial activation demo)
• Analytics & Attribution (GA4, GTM, tracking)
• Marketing Data Analysis

What you’ll do (hands‑on)

Acquisition & Performance Marketing

• Scale trial acquisition and lead generation
• Test new acquisition channels and growth experiments

Content & Growth Assets (critical part of role)

• Create and iterate on:
• Landing pages
• Ad creatives (copy, angles, hooks)
• Blog/content ideas aligned with high‑intent keywords
• Conversion‑focused content (guides, comparison pages, use cases)
• Generate new content ideas and growth angles based on data and experiments
• Continuously improve messaging for technical audiences (DevOps, QA, engineering)

Funnel & Conversion Optimization

• Run A/B tests on landing pages and messaging
• Improve trial activation demo funnel
• Align content with conversion intent

SEO & Organic Growth

• Identify high‑intent keywords and content opportunities
• Drive SEO execution through content and structure
• Optimize content for both ranking and conversion

Analytics & Attribution

• Own tracking, attribution, and funnel visibility
• Analyze which content and channels actually drive pipeline
• Identify bottlenecks and growth opportunities

Experience Required

• 5+ years in B2B SaaS growth, demand generation, or performance marketing
• Proven track record of driving:
• Free trials / signups
• Qualified pipeline / demos
• Strong hands‑on execution across:
• Paid acquisition
• CRO
• Content‑driven growth
• Experience as an individual contributor (not just managing agencies)

Technical Expectations

• Strong understanding of:
• Tracking systems (GA4, GTM, event tracking)
• Attribution models and funnel analysis
• Comfortable troubleshooting tracking independently
• Ability to work with data (SQL or equivalent is a plus)

Strong Plus

• Background in:
• QA / DevOps / SRE / Network Engineering / Software Development
• Experience marketing:
• Monitoring, observability, or load testing tools

How you work

• You are a builder who creates and tests ideas, not just runs campaigns
• You can turn ideas into assets quickly (pages, ads, content)
• You are comfortable as a scrappy solo operator
• You focus on results (trials, pipeline), not activity

What success looks like (first 6 months)

• Increased free trials and signups
• Growth in qualified pipeline and demos
• New content and landing pages that convert
• Improved conversion rates across funnel
• Clear visibility into which content drives revenue
• Scalable acquisition channels with predictable output

Important

This is a hands‑on execution + creation role.

If your experience is primarily:

• managing agencies
• coordinating teams
• or relying on others to create content

This role will not be a fit.