CRM Manager

TransferGo Ltd; Kraków; Híbrido; PLN 131.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Comprehensive benefits

Annual development budget

Hybrid working environment

Pet-friendly office

Inclusive culture

Empowerment and ownership

Descripción de la vacante

TransferGo Ltd is seeking a CRM Manager to lead CRM strategy, campaigns and automation across channels. You will collaborate with data, product and engineering teams to optimise customer journeys and drive reactivation and retention. You will own KPI reporting and push for 1:1 personalization across campaigns.

You’ll report to the Head of CRM, with hybrid working in Kraków. The role requires hands-on Braze experience and strong cross-functional collaboration skills.

Formación

• Experience in B2C CRM and B2C email marketing.
• Hands-on Braze experience for at least 1 year.
• Organisational, detail-oriented and able to manage several campaigns.
• Proactive, self-starter and able to build relationships with peers and stakeholders.

Responsabilidades

• Define and execute CRM strategy based on customer lifetime moments and product journeys.
• Deploy segmented campaigns across channels to excite customers and strengthen the TransferGo brand.
• Build, manage and improve automated workflows and the customer journey.
• Collaborate with data, product, engineering and marketing to use up-to-date segmentation and models.
• Work with Product to improve UX and reactivation rates.
• Analyze and report on campaigns to support customer reactivation.
• Segment and manage the CRM database continuously.
• Define and report KPIs for engagement programs to various audiences.
• Drive new lifecycle strategies to improve retention and 1:1 personalization.
• Become the in-house Braze expert and evaluate future CRM investments.
• Identify trends in CRM and best practices.

Conocimientos

B2C CRM

B2C email marketing

Project Management

Organisational skills

Stakeholder management

Self-starter

Herramientas

Braze

Descripción del empleo

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard- earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well- being of their families.

We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.

Our Growth team plays a critical role in shaping the way we serve our customers. We work in a highly innovative environment, constantly implementing optimized strategies, utilizing platforms like Braze, and embracing AI to scale personalised communications. This role offers high visibility, immediate impact on key business KPIs, and the opportunity to define the future of CRM within a dynamic, rapidly growing global fintech.

Here’s what you’ll be doing as CRM Manager:

• Define and execute the CRM strategy based on a deep understanding of our customers and their lifetime moments and product journeys
• Deploy segmented, relevant marketing campaigns across multiple channels in a timely manner and of a high standard that excites customers and promotes the TransferGo brand in the best possible way.
• Build, manage and improve automated workflows utilizing the CRM system and managing the customer journey
• Align with data, product and engineering teams, third parties and the rest of our marketing team to ensure the latest segmentation, models and classifications are used in CRM marketing
• Work closely with the Product team to improve user experience and reactivation rates
• Analyse and report on campaigns to support customer reactivation
• Ongoing management and segmentation of the database
• Define, monitor and report on KPI’s for customer engagement programmes and be able to communicate performance clearly to different audiences
• Continue to drive new strategies across the customer lifecycle, that improve key KPIs (retention/reactivation rates) and continue to strive for 1:1 personalisation across all existing campaigns
• Become an expert in our CRM platform (Braze) and any subsequent solution investments
• Regularly identify trends in CRM, best practices and new innovative ideas

You’ll report to our Head of CRM.

Here’s what we’d love from our new CRM Manager:

• Experience in B2C CRM and B2C email marketing.
• Hands‑on experience using Braze for at least 1 year, and will feel comfortable executing campaigns via email, push notification and inApp messages.
• Project Management: highly organised, attention to detail and able to manage several campaigns at the same time
• Proactive and self‑starter
• Capable of building good working relationships with peers and stakeholders
• Reliable and thorough person capable of taking ownership of their projects

And if you can also do this stuff, even better:

• Experience working for app‑first companies.
• Experience working for multi‑language / multi‑country companies

What we believe

At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers.

What we offer:

• Competitive Salary: Starting from 11,750PLN - 17,000PLN (gross) per month, depending on experience. Salary is just one part of the conversation – if you’re excited about the role but the range feels slightly off, don’t hesitate to apply. We’re open to discussing based on your experience and potential.
• Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one.
• Annual Development Budget: €1,000 to invest in your personal and professional growth.
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week.
• Pet‑Friendly Office: If you’re near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in‑person events, fostering a strong sense of community and collaboration.
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.

At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you!