CRM manager in fintech

TransferGo Ltd; Warszawa; Hybrid; PLN 131,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Annual development budget

Wellbeing package

Job summary

TransferGo Ltd ищет специалиста по B2C CRM для определения и реализации стратегии взаимодействия с клиентами на основе жизненного цикла. Вы будете запускать сегментированные кампании через email, push и inApp, оптимизируя автоматизированные рабочие процессы и взаимодействуя с командами данных, продукта и разработки.

Кандидат имеет опыт в B2C CRM и Braze (не менее 1 года), умеет управлять несколькими кампаниями, строить взаимоотношения с коллегами и заинтересованными сторонами, и активно

Qualifications

• Опыт B2C CRM и B2C email-маркетинга.
• Опыт работы с Braze не менее 1 года; выполнение кампаний через email, push и inApp.
• Управление проектами: организованность, внимание к деталям и одновременное ведение нескольких кампаний.

Responsibilities

• Определять и реализовывать CRM-стратегию на основе поведения и жизненного цикла клиентов.
• Развертывать сегментированные кампании через несколько каналов для формирования узнаваемости бренда TransferGo.
• Строить и оптимизировать автоматизированные процессы в CRM и путём взаимодействия с командой.
• Согласовывать с данными, продуктом и инженерией использование моделей и сегментации.
• Работать с командой продукта над UX и повторной активацией пользователей.
• Анализировать и докладывать по кампаниям для увеличения повторных обращений.
• Управлять базой данных и сегментацией для вовлечения клиентов.
• Определять KPI и доносить результаты różnych аудиториям.
• Развивать 1:1 персонализацию во всех кампаниях.
• Стать экспертом в Braze и будущих платформах CRM.
• Идентифицировать тренды в CRM и лучшие практики.

Skills

B2C CRM

B2C email marketing

Tools

Braze

Job description

Описание

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we're crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.

Задачи

• Define and execute the CRM strategy based on a deep understanding of our customers and their lifetime moments and product journeys
• Deploy segmented, relevant marketing campaigns across multiple channels in a timely manner and of a high standard that excites customers and promotes the TransferGo brand in the best possible way.
• Build, manage and improve automated workflows utilizing the CRM system and managing the customer journey
• Align with data, product and engineering teams, third parties and the rest of our marketing team to ensure the latest segmentation, models and classifications are used in CRM marketing
• Work closely with the Product team to improve user experience and reactivation rates
• Analyse and report on campaigns to support customer reactivation
• Ongoing management and segmentation of the database
• Define, monitor and report on KPI’s for customer engagement programmes and be able to communicate performance clearly to different audiences
• Continue to drive new strategies across the customer lifecycle, that improve key KPIs (retention/reactivation rates) and continue to strive for 1:1 personalisation across all existing campaigns
• Become an expert in our CRM platform (Braze) and any subsequent solution investments
• Regularly identify trends in CRM, best practices and new innovative ideas

Требования

• Experience in B2C CRM and B2C email marketing.
• Hands-on experience using Braze for at least 1 year, and will feel comfortable executing campaigns via email, push notification and inApp messages.
• Project Management: highly organised, attention to detail and able to manage several campaigns at the same time
• Braze hands-on experience
• Proactive and self-starter
• Capable of building good working relationships with peers and stakeholders
• Reliable and thorough person capable of taking ownership of their projects
• Будет плюсом: Experience working for app-first companies; Experience working for multi-language / multi-country companies

Условия

At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we've fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers.

• Competitive Salary: Starting from 11,750PLN - 17,000PLN (gross) per month, depending on experience.
• Salary is just one part of the conversation - if you're excited about the role but the range feels slightly off, don't hesitate to apply. We're open to discussing based on your experience and potential.
• Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one.
• Annual Development Budget: €1,000 to invest in your personal and professional growth.
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week.
• Pet-Friendly Office: If you're near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.