Creative Strategy & Performance Lead

Docplanner; Poznań; Hybrid; PLN 120,000 - 190,000; Full time

Benefits offered by this job

Healthcare insurance

Meal vouchers

Transport allowances

Job summary

Docplanner Group is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media. Hybrid role across markets, turning insights into sharper briefs and faster production cycles.

You will bridge performance data and creative output, manage campaigns, and lead testing roadmaps to improve results. English fluency required; healthcare marketplace experience is a plus.

Qualifications

• 4+ years in performance marketing with a proven track record in creative strategy.
• Hands-on experience in paid media performance, including campaign setup and management.
• Experience managing creative production across multiple stakeholders – designers, agencies, local teams.
• Strong analytical skills – able to pull and interpret creative performance data independently.

Responsibilities

• Define the creative strategy and testing roadmap for paid campaigns across markets and platforms.
• Own end‑to‑end asset production workflow – brief, content coordination, localization, trafficking.
• Run structured A/B and multivariate tests across paid channels and define metrics and cadence.
• Build and maintain a creative performance reporting framework (Meta Ads, Tableau, Amplitude).
• Ensure tracking is implemented and fatigue is monitored to refresh when needed.

Skills

Performance marketing

Creative strategy

Paid social

Campaign management

Analytics

Tools

Meta Ads

Tableau

Amplitude

HubSpot

Job description

Docplanner Group is seeking a Senior Specialist in Creative Strategy & Performance to own the full creative lifecycle for paid media. Hybrid role across markets, turning insights into sharper briefs and faster production cycles.

You will bridge performance data and creative output, manage campaigns, and lead testing roadmaps to improve results. English fluency required; healthcare marketplace experience is a plus.