Creative Strategist (Spanish)

Bublishing; Poland; On-site; PLN 79,856 - 99,821; Full time

Benefits offered by this job

Competitive Compensation

Fully Remote, Full-Time Role

PTO policy: 24 days per year

Hands-On Training

Mentorship

Job summary

A forward-thinking self-publishing company seeks a Creative Strategist for its Spanish Division to lead creative strategy targeting Hispanic markets. This fully remote role requires native Spanish skills, experience in ad creation, and a passion for health and wellness. The right candidate will be instrumental in expanding the brand's reach, driving high-impact creative solutions in various formats tailored for specific demographics. Compensation ranges from $2,000 to $2,500 monthly, with substantial growth potential.

Qualifications

• Fluent written and spoken Spanish with cultural fluency.
• Experience creating and scaling ads on Meta, TikTok, and YouTube.
• Strong enough English to coordinate with the team.

Responsibilities

• Create headlines and ad scripts in Spanish for social media.
• Adapt English ads for Spanish markets while honoring cultural nuances.
• Work with teams to ship 10+ new Spanish ads per week.

Skills

Native Spanish Speaker

Conversational English

Health & Wellness Passion

Experience creating ads

Detail Sharpness

Tools

AdLibrary

Foreplay

Minea

Job description

Bublishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, Bublishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.

Job Description

This is a remote position.

Creative Strategist - Spanish Division (Launch Team)

Summary

We're a fast-growing $20M/year natural health and wellness brand expanding into Spanish-speaking markets. We're building the founding Spanish creative team to bring our proven direct-response system to a massive, passionate audience that deeply values natural remedies and ancestral healing wisdom.

If you're a native Spanish speaker with sharp copywriting instincts, a passion for natural health, and an eye for what converts—this is your chance to lead creative strategy for an entirely new market from day one.

What You'll Do

• Concept & Copy: Create punchy headlines, hooks, and 1-2 minute ad scripts in Spanish for Facebook, TikTok, and YouTube targeting Spanish-speaking audiences (US Hispanic, Mexico, Spain, Latin America).
  
• Cultural Localization: Adapt winning English ads for Spanish markets while honoring cultural nuances—"remedios de abuela," traditional healing practices, and regional language differences.
  
• Creative Strategy: Deconstruct top-performing health ads in Spanish-speaking markets and pitch fresh angles, formats, and storyboards that resonate with Hispanic cultural values.
  
• Research & Swipe-Building: Build and maintain a Spanish-language swipe file of winning health ads, landing pages, and content trends from competitors and adjacent brands.
  
• Iterate & Test: Turn performance data into rapid creative variations—new hooks, lead lines, CTAs, and offers optimized for Spanish-speaking customers.
  
• Cross-Team Collaboration: Work with video editors, media buyers, and the English creative team to ship 10+ new Spanish ads per week.
  

Must-Have Traits

• Native Spanish Speaker: Fluent written and spoken Spanish with cultural fluency across Spanish-speaking regions.
  
• Conversational English: Strong enough English to coordinate with our international team and learn from our existing creative systems.
  
• Health & Wellness Passion: Personal interest or professional experience in natural remedies, herbal medicine, wellness, or supplements - you genuinely believe in what we sell.
  
• Low Ego, High Curiosity: Ready to learn our proven frameworks, take feedback, and chase results over creative credit.
  
• Outcome-Focused: You obsess over ad performance (ROAS, CTR, hook rate) more than output volume.
  
• Self-Directed: Comfortable working remotely, hitting deadlines, and asking smart questions without hand-holding.
  
• Detail Sharpness: Typos, compliance red flags, and weak claims bother you—you ship clean, credible copy.
  
• Experience creating and scaling ads on Meta, TikTok and Youtube.
  

Nice-to-Have Skills

• Experience creating ads for health, wellness, or supplement brands in Spanish-speaking markets.
  
• Familiarity with ad spy tools (AdLibrary, Foreplay, Minea).
  
• Knowledge of VSL/VLR, RMBC, or other direct-response frameworks.
  
• Understanding of Meta/Facebook advertising best practices.
  
• Experience writing for 50+ demographic.
  
• Bonus points for including your favorite natural remedy somewhere in your application.
  

What We Offer

• Fully Remote, Full-Time Role: Work from anywhere in the Spanish-speaking world.
  
• Competitive Compensation: $2,000 to 2,500/month base + bonus based on the contribution margin from your winning ads (top performers earn significantly more).
  
• PTO policy: 24 days per year (2 per month) + 4 sick days.
  
• Founder-Level Impact: You'll be the first Spanish creative strategist—help us build this division from zero.
  
• Hands-On Training: Learn our proven ad research and creative systems that drive millions in revenue.
  
• Mentorship: Direct access to our lead creative strategists.
  
• Growth Path: Clear advancement opportunities as the Spanish division scales.
  
• Tight, No-BS Culture: We value speed, data, and real results.
  

Why This Role Matters

The Hispanic market has a deep cultural connection to natural healing—"los remedios de la abuela" are already part of daily life. You'll help us bring organized, science-backed natural remedies to millions of Spanish speakers who are actively seeking this knowledge. One customer told us: "Latin people, especially the elders, love to make natural remedies for their families. You'd have a huge audience."

You'll prove them right.

How to Apply

Submit the following:

• Portfolio/Work Examples: 3-5 examples of your Spanish copywriting (preferably short-form ads, social media content, or health/wellness copy).
  
• Ad Teardown: Find a Spanish-language health or wellness ad that's currently running and write a 3-bullet analysis of why you think it's working.
  
• Personal Connection: In 2-3 sentences, tell us about your personal experience or interest in natural remedies.
  

If you're ready to launch a new market, ship high-impact creative, and see your Spanish copy drive millions in revenue, we want to meet you.