Direct Response Copywriter

Bublishing; Poland; On-site; PLN 40,000 - 60,000; Full time

Job summary

A leading self-publishing firm in Poland is seeking a Direct Response Copywriter to enhance sales through compelling copywriting. In this remote role, you will create high-stakes sales letters and architect customer funnels. The ideal candidate should have a successful DR portfolio, strategic mindset, and a strong grasp of customer empathy. If you thrive on results and possess an analytical curiosity, join us to make an impact in the health and wellness niche.

Qualifications

• Proven track record in direct response copywriting with examples of revenue generation.
• Ability to create 'irresistible offers' for products.
• Versatile tone adaption across health and personal development topics.

Responsibilities

• Craft high-converting sales letters and landing pages.
• Design and test upsell and downsell flows.
• Conduct in-depth market research and customer interviews.
• Ensure alignment of copy with media buying efforts.

Skills

Long-form writing

Funnel architecture

Customer empathy

Analytical skills

Conversion rate optimization

Job description

B Publishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, B Publishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.

Job Description

This is a remote position.

We are looking for a sharp, conversion-obsessed Direct Response Copywriter to join our team. This isn’t a role for "brand" writers who focus on vibes and aesthetics; we need a strategist who lives for the click, the add-to-cart, and the "Thank You" page.

You will be responsible for crafting high-stakes, long-form sales letters and architecting the flow of our sales funnels. Whether we are selling health-related products or digital courses (like breathwork), your goal is the same: deeply understand the human on the other side of the screen and compel them to take action.

The Core Mission

• Master the Long-Form: Research and write high-converting, text-based sales letters (VSLs/TSLs) that keep readers hooked from the hook to the close.
• Funnel Architecture: Think beyond the page. You’ll help design the customer journey, identifying the psychological triggers needed to move a prospect through a multi-step funnel.
• Revenue Optimization: You aren’t just a writer; you’re a growth strategist. You will ideate and package offers, bumps, and upsells to maximize Conversion Rates and Average Order Value (AOV).
• Customer Empathy & Research: Get into the weeds of customer psychology. You should be comfortable (and eager) to jump on the phone with customers to uncover their true pain points, desires, and the "why" behind their purchase.

What You Bring to the Table

• Proven DR Track Record: You have a portfolio of text-based sales letters and funnel copy that actually generated revenue.
• Strategic Mindset: You understand how to bundle products and create "irresistible offers" that make it a no-brainer for the customer to buy.
• Versatility: You can pivot your tone from "food as medicine" health solutions to personal development or performance courses (e.g., breathwork) without losing efficacy.
• Analytical Curiosity: You don’t just write and forget; you look at the data, see where people are dropping off, and suggest pivots.
• Ad Experience (Bonus): If you can write the Facebook/Instagram/YouTube ads that feed the funnel, you’ll be a top-tier candidate.

Key Responsibilities

• Writing long-form sales pages, landing pages, and email sequences.
• Designing and testing upsell/downsell flows to boost AOV.
• Conducting deep-dive market research and customer interviews.
• Collaborating with the media buying team to ensure copy alignment from ad to offer.

Why Join Us?

We value high-level thinkers who take ownership. You won't be micromanaged on your word choice; you will be measured on your results. If you are a student of human psychology and love the thrill of a winning campaign, we want to hear from you.