Creative Strategist

Bublishing; Poland; On-site; PLN 126,475 - 189,713; Full time

Benefits offered by this job

Fully remote work

Hands-on training

Mentorship from experts

Performance-based raises

Creative bonuses

Job summary

A leading self-publishing company is seeking a remote Copywriter to join their team. This full-time role involves generating creative ad concepts and copy for various platforms while collaborating with a dynamic group. Ideal candidates will possess strong copywriting fundamentals, an understanding of ad performance metrics, and the ability to work independently. The company offers mentorship and opportunities for performance-based raises. If you are passionate about health and wellness, apply with your portfolio to showcase your skills.

Qualifications

• Strong fundamentals in copywriting and ad creation.
• Ability to generate compelling headlines and advertising concepts.
• Experience in collaborative environments with media buyers and designers.

Responsibilities

• Create engaging ad copy and scripts for social media platforms.
• Analyze and iterate on ad performance data for improvements.
• Collaborate with cross-functional teams to produce new ads.

Skills

Creative writing

Ad performance analysis

Collaboration

Curiosity

Job description

BPublishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, BPublishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.

Job Description

This is a remote position.

We’re a fast-growing $20 M/year health and wellness brand looking to develop a bench of smart, hungry creatives who can crank out high-impact ad concepts and short-form copy. If you’ve got solid fundamentals, an eye for what converts, and you love turning ideas into thumb-stopping creative, we’ll give you the systems, mentorship, and runway to level up quickly.

What You’ll Do

• Concept & Copy: Generate punchy headlines, hooks, and 1-2 minute ad scripts for Facebook, TikTok and YouTube.
• Creative Strategy: Deconstruct winning ads (our own + market leaders) and pitch fresh angles, formats, and storyboards.
• Research & Swipe-Building: Maintain a living swipe file of best-in-class health ads, landing pages, and content trends.
• Iterate & Test: Turn performance data into rapid creative tweaks—new hooks, lead lines, CTAs, offers.
• Cross-Team Collab: Work closely with media buyers, designers, and senior copywriters to ship 10+ new ads per week.

Must-Have Traits

• Low Ego, High Curiosity: Be ready to learn, take feedback and chase what works, not artistic credit.
• Outcome-Focused: You care about ad performance ROAS more than volume.
• System-Friendly: You can learn our proven frameworks and still inject your own style.
• Self-Directed: Comfortable working remotely, hitting deadlines, and asking smart questions.
• Detail Sharpness: Typos, compliance flags, and fuzzy claims bother you.

Nice-to-Have Skills

• Familiarity with VSL/VLR, RMBC, or other direct-response frameworks
• Personal interest in health, wellness, or supplements
• Bonus points for including your favorite color somewhere in the application

What We Offer

• Fully Remote, Full-Time role with clear advancement paths
• Hands-On Training in our ad research and creative systems
• Mentorship from seven-figure direct-response copywriters
• Quarterly Performance-Based Raises & Monthly Creative Bonuses
• A tight, no-BS culture that values speed, data, and real results

How to Apply

Please Apply with:

• Portfolio/Examples of your copy (preferably for short form ads).
• A quick teardown: Paste a link to a health ad you think works and give us a 3-bullet analysis of why.

If you’re ready to grow fast, ship relentless creative, and see your words drive millions in revenue, we want to meet you.