Creative Marketing Lead

nove8

Polska

Hybrid

PLN 180,000 - 240,000

Full time

2 days ago

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Benefits offered by this job

Unlimited time off

Remote or Hybrid

Wellness stipend

Mental health support

Language courses

Co-working stipend

Health insurance

Team offsites

Job summary

nove8 is seeking a Creative Marketing Lead to own the creative direction for Woofz, driving growth and building scalable systems. You will manage a high-performing team of Creative Marketing Managers and own the end-to-end creative roadmap across paid channels.

You will lead experiments, source winning angles, and collaborate with cross-functional teams to hit growth targets. Remote or hybrid work options are available, with a focus on results and leadership.

Qualifications

3+ years in Creative Marketing management or related roles in subscription B2C apps.
Experience with multiple ad platforms (Meta, Google, TikTok).
Strong digital marketing, paid social, and creative trend knowledge.
Data-driven decision making and analytics.
Experience with web funnels integrating creative, landing pages, and offers.
Leadership and people development.
Experience with AI creative tools.
Upper-Intermediate English or higher.

Responsibilities

Own the creative strategy across paid acquisition, drive roadmap end-to-end.
Build scalable creative production processes from brief to launch.
Design and prioritize a high-volume hypothesis backlog; run structured experiments and translate results.
Conduct competitor and trend research; adapt organic content for paid formats.
Launch new funnels and product angles; define the creative playbook for new verticals.
Collaborate with cross-functional teams to drive growth and achieve objectives.
Hire, onboard, and develop Creative Marketing Managers.

Skills

Creative marketing

Paid social

Analytics

Team leadership

AI creative tools

English proficiency

Tools

Meta Ads

Google Ads

TikTok Ads

Google Analytics

AI creative tools

Job description

About Us

nove8is a young tech company focused on mobile apps, from pet care to lifestyle. We build products that help people live, work, and connect in meaningful ways.
Today, we explore new directions, experiment, and create meaningful digital experiences for people around the world. We care about what we build and how we build it, value fairness and trust, and believe that teamwork and curiosity help us move forward together.

About the Role

We are looking for a Creative Marketing Lead to own the creative direction and drive growth for our main product, Woofz. You will be responsible for building scalable creative systems, launching and testing new funnels and angles, and developing a high-performing team of Creative Marketing Managers.

What You’ll Do

Own the creative strategy across paid acquisition (Meta, Google, TikTok) — hooks, formats, narratives, visual language — and drive the creative roadmap end-to-end.
Buildscalable, documented creative production processesfrom brief tolaunch (ideation → production → testing → iteration).
Design and prioritize a high-volume hypothesis backlog; run structured creative experiments and translate results into decisions.
Conduct deep competitor and trend research; source and analyze organic content for winning angles and adapt them to paid formats.
Launch new funnels and product angles from scratch; define the creative playbook for new verticals.
Work closely with a cross-functional team to drive growth and achieve business objectives.
Hire, onboard, and develop Creative Marketing Managers.

What We’re Looking For

3+ years as Creative Marketing Manager / Creative Producer / Creative Strategist in subscription B2C apps.
Hands-on experience across multiple ad platforms (Meta, Google, TikTok etc).
Deep understanding of digital marketing, paid social, and creative trends.
Strong analytical skills and data-driven decision-making.
Experience working with web funnels — you understand how creative, landing page, and offer work together.
Leadership: ability to set vision, build process, raise standards, develop people.
Hands-on experience with AI creative tools.
Upper-Intermediate English or higher.

Recruitment process

HR interview - Interview - Team fit interview - Offer

Our Benefits