Brand Manager, iGaming & Growth Campaigns

Zexter; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Zexter is building an in-house platform and expanding its product line in the iGaming space. We are seeking an experienced Brand Manager to shape and strengthen Zexter’s brand, oversee social channels, content, and campaigns, and support launches and industry events.

You will work with designers, writers, and agencies, ensuring brand consistency across all touchpoints and coordinating with internal teams to translate complex products into clear commercial messages. Excellent English is essential.

Qualifications

• 4+ years in brand management or marketing
• Experience in iGaming industry
• Proven track record managing social media and digital campaigns
• Strong branding, creative direction, content, and digital marketing
• Experience collaborating with designers, writers, agencies and suppliers
• Excellent copywriting, editing, communication, and presentation skills
• Ability to explain technical products in clear commercial language
• Familiarity with analytics, CMS, social media management and project tools
• Excellent written and spoken English

Responsibilities

• Develop and implement brand strategy and market positioning.
• Maintain consistent brand identity, messaging, tone, and visuals.
• Manage social media channels, content calendar, publishing and community engagement.
• Develop campaigns aligned with company objectives and awareness goals.
• Provide creative direction for campaigns, website visuals, videos, events, and materials.
• Create briefs and coordinate designers, writers, agencies and suppliers.
• Manage and review website content, product messaging, presentations and sales materials.
• Support launches and promotions of new products, partnerships, and announcements.
• Conduct competitor research and monitor iGaming industry trends.
• Ensure compliance with brand guidelines and quality standards.
• Support presence at iGaming events and exhibitions.
• Monitor brand, website, campaigns, and social media performance; produce regular reports.

Skills

Brand management

iGaming experience

Social media management

Content marketing

Copywriting

Analytics

CMS proficiency

English proficiency

Tools

CMS platforms

Analytics tools

CRM tools

Job description

Zexter is building an in-house platform and expanding its product line in the iGaming space. We are seeking an experienced Brand Manager to shape and strengthen Zexter’s brand, oversee social channels, content, and campaigns, and support launches and industry events.

You will work with designers, writers, and agencies, ensuring brand consistency across all touchpoints and coordinating with internal teams to translate complex products into clear commercial messages. Excellent English is essential.