Brand Manager

Opella Healthcare Group; Warszawa; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Flexible home office

Company car

Pension plan

Employee Assistance Program

Parental leave

Volunteer days

International work environment

Job summary

Opella Healthcare Group is seeking a Brand Manager to define and lead brand strategy, drive growth, and ensure strong execution across all marketing initiatives. You will balance long-term development with short-term performance, delivering above-market growth and profitability.

You will mentor teams, influence cross-functional partners, and embed data-driven decision making to simplify complexity and maximize ROI. The role invites you to engage in a collaborative, results-driven environment.

Qualifications

• University degree in business or scientific background.
• Proven Brand Manager experience in consumer healthcare or FMCG.
• Fluency in Polish and English.
• Ability to balance long-term strategy with short-term execution.
• Autonomy and cross-functional leadership.

Responsibilities

• Define and lead brand strategy across marketing initiatives.
• Drive growth while ensuring profitability and above-market growth.
• Lead brand investments and budget allocation.
• Mentor teams and influence cross-functional partners.
• Deliver analytics-driven decisions and KPI tracking.

Skills

Brand strategy

Leadership

Analytical thinking

Creativity

Digital savviness

Cross-functional collaboration

Education

University degree in business or scientific background

Job description

Brand Manager You've built experience, now use it where bold ideas meet real impact. At Opella, we're challenging how self-care works for millions of people and need leaders and experts ready to shape what's next. As a Brand Manager, you'll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job:

This role is responsible for defining and leading brand strategy, driving growth, and ensuring strong execution across all marketing initiatives. You will balance long-term brand development with short-term performance, ensuring delivery of above-market growth and profitability. Lead initiatives that strengthen brand performance and market position. Mentor and influence teams, contributing to a high-performance marketing environment. Embed a disciplined, insight-driven approach to decision making and investment. Model a challenger mindset by simplifying complexity and focusing on impact. Contribute to a collaborative culture focused on accountability and results.

Main responsibilities :

• Strategic leadership for the brand and managing resource allocation across brand strategies and tactics
• Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
• Signing-off brand ATL and BTL investments
• Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
• Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
• Execution of the key initiatives driving the brand growth
• Leading the identification of high ROI initiatives to drive best performing brand activations
• Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
• Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand

About you :

• University degree in business or scientific background
• Proven work experience as a Brand Manager in creating and developing brand strategy
• Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions
• Executional excellence and leadership
• Strategic, integrative and analytical thinking
• Autonomy and ability to balance long-term strategic priorities with short-term business needs
• Creativity and problem-solving
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Flexibility to adapt to constantly changing business environment
• Digitally Savvy
• Fluency in Polish and English
• Scientific background with marketing/business studies a plus.
• Scientific/pharma background

What we offer at Opella:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
• Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
• An attractive package of benefits, including car, additional days off, pension plan
• Employee Assistance Program (mental health support, legal and financial consulting)
• Gender neutral paid parental leave as well as volunteer days

This is more than the next step in your career, it's a chance to lead change and help reinvent self-care for the world. If you're ready to challenge, inspire and deliver impact that matters, we're ready for you. We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

#LI-hybrid Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.