HCP Global Omnichannel Lead

Opella; Warszawa; On-site; PLN 350,000 - 580,000; Full time

Job summary

Opella is seeking a seasoned HCP Global Omnichannel Lead to drive worldwide omnichannel engagement, shaping strategies across segmentation, content, and scientific priorities. You will mentor talent, influence markets, and embed sustainability and social impact in campaigns.

With 12+ years in consumer healthcare or pharma, you will deploy CRM platforms and advanced analytics to optimize journeys and ROI, leading global playbooks and pilots in a hybrid, high-impact environment.

Qualifications

• 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Proven track record of building global-to-local HCP omnichannel models across regions.
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
• Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.

Skills

Omnichannel marketing

Digital strategy

CRM targeting

Data tagging

Stakeholder influence

English fluency

Education

Degree in Marketing, Digital, Business, or related

Tools

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Job description

HCP Global Omnichannel Lead

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an HCP Global Omnichannel Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the Job

• Lead initiatives that advance our brands and strengthen our reputation worldwide.
• Mentor and uplift emerging talent while pushing your own growth and influence.
• Put purpose into practice — embedding sustainability, access and social impact into every decision.
• Model the challenger mindset: question complexity, act with integrity and make things radically simple.
• Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities

• Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
• Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.

About You

• 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training.
• Degree in Marketing, Digital, Business, or related discipline.
• Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
• Fluent in English.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

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