Brand Art Director

Cdprojektred; Warszawa; Hybrid; PLN 360,000 - 480,000; Full time

Benefits offered by this job

Private medical healthcare

Life insurance

Annual cancer screenings

Mental health support

Sports card

Relocation package

RED Parents Network

RED Summer Camp for Kids

Job summary

CD PROJEKT RED is seeking a Brand Art Director to define and evolve the art direction for The Witcher marketing, branding, and communications. You will lead the visual vision, establish brand standards, and partner with Marketing, Game Development, and external partners to ensure consistency across all touchpoints.

In-office in a hybrid capacity in Warsaw, Poland, relocation is required. A portfolio showcasing The Witcher assets and AAA visuals is essential for consideration, along with fluent

Qualifications

• Minimum 10 years of professional art direction or brand design experience in gaming.
• Portfolio with logos, visuals, brand guides for AAA titles.
• Proven leadership of art/design teams in gaming.
• Expertise in art direction, branding, visual communication, and design principles.
• Advanced knowledge of Adobe Creative Suite and industry tools.
• Experience building brand identity systems and visual guidelines.
• Strong understanding of marketing, production, digital content, and asset pipelines.
• Experience collaborating with Game Development teams to unify vision.
• Deep knowledge and passion for The Witcher universe.
• Excellent stakeholder management and storytelling to present concepts.
• Exceptional organization; able to manage multiple priorities.

Responsibilities

• Create the overarching visual vision and strategy for The Witcher marketing, branding, and communication initiatives.
• Work with cross-functional teams to define and evolve art direction for marketing campaigns.
• Develop, maintain, and improve visual standards, brand guidelines, and creative frameworks.
• Ensure visual consistency and quality across all channels.
• Oversee creative assets from internal teams, agencies, and external partners.
• Partner with Game Development to reflect each game's vision in marketing assets.
• Review and approve key assets before publication or delivery.
• Provide guidance in art direction and brand expression to stakeholders.
• Drive continuous improvement by defining best practices across the organization.
• Lead the Brand Art discipline by overseeing headcount, budget, and resources.

Skills

Art direction

Brand design

Marketing visuals

Leadership

Adobe Creative Suite

Game industry experience

Stakeholder management

Presentation skills

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Job description

We're looking for a Brand Art Director to define and evolve the art direction for The Witcher marketing, branding, and communication initiatives.

In this role, you'll be responsible for ensuring the visual consistency, creative excellence, and artistic quality of assets developed across Integrated Marketing Communications. Working closely with Marketing, Game Development, Franchise, Product Development teams, agencies, and other external partners, you'll establish and evolve creative standards, support the execution of brand strategies, and act as the key guardian of The Witcher's visual identity across all marketing touchpoints.

Daily Responsibilities

• Create the overarching visual vision and strategy for The Witcher marketing, branding, and communication initiatives, ensuring alignment with the game vision and CD PROJEKT RED's strategic direction.
• Work closely with the Brand Creative Director, Game Development teams, Marketing, Integrated Marketing Communications, Franchise, and other cross-functional teams to define and evolve the art direction for marketing campaigns and brand initiatives.
• Develop, maintain, and continuously improve visual standards, brand guidelines, style guides, creative frameworks, and ways of working across Integrated Marketing Communications.
• Ensure the visual consistency, artistic quality, and creative excellence of marketing, branding, and communication assets across all channels.
• Oversee the quality and consistency of creative assets produced by internal teams, agencies, and external partners.
• Partner with Game Development teams to ensure marketing assets accurately reflect each game's creative vision.
• Review and approve key creative assets before publication or external delivery, providing clear and actionable creative feedback.
• Provide guidance in art direction, visual design, and brand expression to internal stakeholders and external partners.
• Drive continuous improvement by defining creative best practices, standards, and recommendations across the organization.
• Lead the Brand Art discipline by overseeing headcount, budget, resource planning, and the overall effectiveness and optimization of the function.

• Minimum 10 years of professional experience in art direction, brand design, marketing, visual communication, or a related creative discipline within the gaming industry.
• A portfolio showcasing logos, key visuals, brand style guides, or other marketing art assets created for multiple AAA titles.
• Demonstrated experience leading art or design teams within the gaming industry.
• Strong expertise in art direction, branding, visual communication, and design principles.
• Advanced knowledge of Adobe Creative Suite and other industry-standard creative tools.
• Experience developing and maintaining brand identity systems, visual guidelines, and creative frameworks.
• Strong understanding of marketing, creative production, digital content development processes, and game development asset pipelines.
• Extensive experience collaborating with Game Development teams to achieve a unified artistic vision.
• Deep knowledge of and passion for The Witcher games and universe.
• Excellent stakeholder management, collaboration, communication, and influencing skills.
• Strong presentation and storytelling abilities, with confidence presenting creative concepts and design rationale to stakeholders at different organizational levels.
• Exceptional organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Fluent English, both written and spoken.
• Candidates should include a portfolio in their application. Applications without a portfolio will not be considered.

Working mode

In-office in a hybrid or full-time capacity in Warsaw, Poland. Relocation is required.

Relocation Support

• Relocation package - flight ticket, company apartment for your first month, relocating your pet and family, shipping your belongings. It's all covered.
• Relocation assistance - processing your legalization operations for you and tax settlements - all you need to feel right at home is taken care of.
• Polish lessons for foreign employees - and for your spouse or partner, too.

Health & Well-Being

• Private medical healthcare - a selection of medical plans with dental care and unlimited rehabilitation to choose from, which are also accessible for your partner and relatives.
• Life insurance - comprehensive pension and insurance plans to protect you and your loved ones.
• Annual screenings for cancer prevention covered by the company.
• Psychological and psychiatrist care - free mental health support and various well-being initiatives.
• Sports card - gain access to a wide number of sporting and fitness facilities across the city.
• Menstrual leave - employees who menstruate can take one extra day off when experiencing period pain.
• RED Parents Network - support for working parents, including childcare benefits, and family-friendly events.
• RED Summer Camp for Kids - a fun summer program for children aged 5-12, majoritivel