Brand Activation Manager

Randstad Polska Sp. z o.o.; Warszawa; On-site; PLN 180,000 - 260,000; Full time

Job summary

Jobs.Pl Sa is seeking a Brand Activation Manager to own the strategic growth of a product category across European markets. The role blends traditional FMCG brand management with advanced performance marketing and digital activation to drive conversions.

You will run full-funnel campaigns across paid, owned, and earned channels, manage a content pipeline, and lead cross-functional programs with an internal AI Content Intern. This is a permanent contract within a dynamic, global FMCG setting.

Qualifications

• Bachelor's degree required; an MBA or postgraduate marketing degree is highly preferred.
• 5-7 years of brand or marketing management experience within FMCG or consumer goods; direct experience in personal care, skin care, pharma OTC, or health & beauty categories is essential.
• Proven, hands-on experience running full-funnel performance campaigns and paid social ads (Meta, TikTok, YouTube).
• Experience with Amazon A++ content guidelines and familiarity with AI content workflows to increase production velocity.
• Strong capability in tracking marketing budgets, analyzing sell-through data, and executing multi-market cross-functional programs.

Responsibilities

• Own and develop the brand and trade marketing strategies for your category, tracking brand health KPIs and analyzing market trends and consumer insights.
• Plan and execute digital marketing campaigns from top-of-funnel awareness to bottom-of-funnel conversion. Manage paid media activations across Meta, TikTok, and YouTube with clear ROAS, CVR, and CPL targets.
• Lead the social commerce content strategy, briefing creators and influencers. Manage a dedicated AI Content Intern to produce high-volume, brand-compliant digital assets at scale.
• Partner with the E-Commerce team to supply conversion-optimized brand assets, including Amazon A++ content and PDP elements.
• Lead consumer-facing elements of New Product Developments, including positioning, naming, packaging briefs, and launch campaigns. Coordinate integrated marketing campaigns across agency partners.

Skills

Brand management

Marketing management

Full-funnel campaigns

Paid social ads

Amazon A++ content

AI content workflows

Budget tracking

Sell-through analysis

Cross-market programs

Education

Bachelor's degree

MBA or postgraduate marketing degree

Job description

Opis stanowiska

The Brand Activation Manager acts as the commercial and strategic brand owner for an assigned product category across European markets. This dynamic role perfectly blends traditional FMCG brand management with advanced performance marketing and digital activation. You will run full-funnel campaigns across paid, owned, and earned channels to drive conversion and manage a consistent content pipeline.

Requirements

What we expect from you?

• Bachelor's degree required; an MBA or postgraduate marketing degree is highly preferred.


• 5-7 years of brand or marketing management experience within FMCG or consumer goods. Direct experience in personal care, skin care , pharma OTC, or health & beauty categories is essential.


• Proven, hands-on experience running full-funnel performance campaigns and paid social ads (Meta, TikTok, YouTube)-not just high-level oversight.


• Experience with Amazon A++ content guidelines and familiarity with utilizing AI content workflows to increase production velocity.


• Strong capability in tracking marketing budgets, analyzing sell-through data, and executing multi-market cross-functional programs.

We offer

What you can expect from us?

• Fully own and drive the strategic growth of a dedicated product category across multiple European markets.


• Lead consumer-facing elements of New Product Developments (NPD), directly shaping naming, positioning, and packaging.


• Build your leadership skills by directly managing and mentoring an internal AI Content Intern.


• Work with aggressive budgets to embed cutting-edge AI tools and social commerce strategies into daily content workflows.


• Join an established, global FMCG organization on a secure, long-term permanent contract (Umowa o pracę) with competitive benefits.

this job offer is intended for people over 18 years of age

What will your tasks involve?

• Own and develop the brand and trade marketing strategies for your category, tracking brand health KPIs and analyzing market trends and consumer insights.


• Plan and execute digital marketing campaigns from top-of-funnel awareness to bottom-of-funnel conversion. Manage paid media activations across Meta, TikTok, and YouTube with clear ROAS, CVR, and CPL targets.


• Lead the social commerce content strategy, briefing creators and influencers. Manage a dedicated AI Content Intern to produce high-volume, brand-compliant digital assets at scale.


• Partner with the E-Commerce team to supply conversion-optimized brand assets, including Amazon A++ content and PDP elements.


• Lead consumer-facing elements of New Product Developments, including positioning, naming, packaging briefs, and launch campaigns. Coordinate integrated marketing campaigns (ATL, BTL, trade, and digital) across agency partners.