Performance Marketing Lead (Paid Growth)

Hercules; Poland; On-site; PLN 355,999 - 889,997; Full time

Benefits offered by this job

Healthcare, vision, and dental

Unlimited AI tools budget

Flexible vacation policy

Daily lunches, dinners, and snacks

Job summary

A leading performance marketing company is looking for an AI-native Performance Marketing Lead in Poland. This role focuses on owning paid growth across platforms like Google, Meta, and TikTok. The ideal candidate will combine creativity with analytics, using AI to automate processes and optimize campaign performance. Benefits include comprehensive healthcare, unlimited AI tools, and a flexible vacation policy. Competitive compensation ranges between $100k and $250k, plus equity for full-time employees.

Qualifications

• Strong hands-on experience running paid acquisition with meaningful spend and clear outcomes.
• Deep understanding of creative testing and building a repeatable 'creative machine'.
• Strong analytics: conversion funnels, cohort retention, CAC/payback, and LTV reasoning.
• Strong AI workflows: prompting, automation, tooling, and decision-making on automation.

Responsibilities

• Own the full performance marketing loop including channel strategy and budget ownership.
• Define campaign architecture: account structure, targeting, bidding, landing page strategy.
• Rapidly iterate on hooks, UGC-style concepts, statics, short-form video, and copy.
• Define hypotheses, run tests, and measure value to improve performance.

Skills

Performance-first mindset

Creative and analytical skills

Experience with AI automation

Strong analytics knowledge

Comfortable collaborating with cross-functional teams

Job description

What are we looking for?

We’re hiring an AI-native Performance Marketing Lead to own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram/Facebook), TikTok, and X (Twitter).

You should be:

• Performance-first: comfortable being accountable to CAC (customer acquisition cost) and payback.

• Creative + analytical: can generate winning ad angles and also run tight experimentation.

• AI-leveraged: you use AI to automate research, creative iteration, reporting, and campaign ops at scale.

What will you lead?

You will own the full performance marketing loop:

• Channel strategy + budget ownership across Google/YouTube, Meta, TikTok, and X

• Campaign architecture: account structure, targeting, bidding, landing page strategy

• Creative system: rapid iteration on hooks, UGC-style concepts, statics, short-form video, and copy

• Experimentation: define hypotheses, run tests, measure value

• Measurement: build/maintain tracking from click to paid user, and continuously improve attribution quality

• AI automation: use AI to scale creative production, generate variants, analyze performance, and reduce manual ops

What skills do we expect you to have?

• Strong hands-on experience running paid acquisition with meaningful spend and clear outcomes

• Deep understanding of creative testing and building a repeatable “creative machine”

• Strong analytics: conversion funnels, cohort retention, CAC/payback, LTV (lifetime value) reasoning

• Strong AI workflows: prompting, automation, tooling, and taste for what to automate vs keep human

• Comfortable collaborating with product/engineering on tracking, landing pages, and CRO (conversion rate optimization)

What are Hercules’ operating principles?

Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:

1. We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.

2. We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.

3. We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.

Is this a full-time role or contractor?

We are open to either.

Is Hercules in-office or remote?

• For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones.

• For contractors: remote in US time-zones

What are Hercules’ benefits for full-time employees?

• Healthcare, vision, and dental

• User whatever AI tools you’d like (you have an unlimited AI budget)

• Take what you need vacation policy

• Daily lunches, dinners and snacks in the office

• We guarantee you will do the best work of your career here

What’s the compensation?

$100k-$250k (+ equity for full-time)