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Pareto Leads - Customer Acquisition at Scale seeks a results-driven video ad creator who builds paid social ads from brief to finished product. You will craft hooks and scripts, source or generate footage with AI, and manage editing, pacing, captions, sound design, motion, and color.
You’ll deliver multiple variants for testing across Meta, YouTube, and TikTok, and review performance data to iterate and improve profitability.
Description:
Job Overview
We're not looking for a video editor. We're looking for someone who makes ads that sell.
If your reel is beautiful but you can't tell me which hook won and why, this isn't the role. If you've ever watched a CPA drop because you cut two seconds off the front of a video, keep reading.
Who we are
ParetoLeads runs paid acquisition for home service businesses across the US, Australia, and Israel. Every video we make exists to produce a lead at a profitable cost - nothing we make is for brand awareness, sizzle reels, or awards.
Fully remote, flexible hours, no micromanagement.
What you'll actually do
You own the video end to end. We hand you a brief - offer, audience, angle, what we're testing and you come back with a finished ad:
You will not be handed a storyboard and a folder of clips. You'll be handed an idea.
AI proficiency is not optional
A large share of our footage is generated, not filmed. You need real fluency with current AI video and image tools - generating clips that look authentic rather than obviously synthetic, upscaling, cleanup, voice, and stitching generated material into live footage without the seams showing.
You're a fit if you have
Nice to have