Territory Sales Officer - Rice Seed - Kashmore

Jaffer Agro Services; Kashmore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Jaffer Group's Seeds Division seeks a Territory Sales Officer (TSO) for rice seed sales, to build a strong dealer network, promote certified and hybrid varieties, and drive regional growth. The role emphasizes field presence, demonstrations, and farmer engagement to meet KPI targets.

Responsibilities include field days, seed trials, and providing agronomic guidance on crop establishment and variety selection. Strong sales planning and market awareness are essential for success in Kashmore, Sindh.

Qualifications

• Bachelor's degree in Agriculture or related field.
• 2–4 years of rice seed sales experience.
• Experience with seed dealers, distributors and growers.

Responsibilities

• Develop and maintain relationships with seed dealers, distributors, and growers to expand market share.
• Promote certified and hybrid rice seed varieties and achieve targets.
• Conduct field demonstrations, seed trials, farmer meetings, and field days.
• Provide agronomic guidance on seed selection and crop management.
• Review sales forecasts with Regional Manager and adjust strategies to meet targets.
• Monitor market trends, competitor activity, and pricing to refine sales plans.
• Ensure product visibility at retail points through merchandising and inventory planning.
• Identify new business opportunities within the territory.

Skills

Territory sales

Dealer network management

Field promotions

Agronomic guidance

MS Excel

Education

Bachelor's degree in Agriculture

Tools

MS Excel

Job description

Territory Sales Officer (TSO) – Rice Seed

Jaffer Group is seeking a dedicated and experienced Territory Sales Officer (TSO) to join our Seeds Division, with a specific focus on rice seed sales. The ideal candidate will be responsible for developing strong relationships with our dealer network, driving demand at the grower level, and ensuring the successful promotion and sale of certified and hybrid rice seed varieties. This role requires strong field presence, market understanding, and a proactive sales approach to achieve set KPIs and annual sales targets.

Responsibilities

• Develop and maintain strong relationships with seed dealers, distributors, and progressive rice growers to expand market share.
• Evaluate territory potential and identify growth opportunities for rice seed sales.
• Conduct on-ground promotional activities, including field demonstrations, seed trials, farmer meetings, and field days to create awareness and generate demand.
• Provide technical guidance to farmers on recommended agronomic practices, seed selection, crop establishment, and overall rice crop management.
• Conduct regular reviews of sales forecasts and progress with the Regional Manager and make data-driven adjustments to achieve targets.
• Monitor competitor activities, market trends, farmer preferences, and pricing to gather market intelligence and refine sales strategies.
• Ensure product visibility and availability at retail points through effective merchandising, dealer engagement, and inventory planning.
• Develop new business opportunities by identifying potential growers, dealers, and untapped markets within the assigned territory.

Required Competencies

• Strong interpersonal and communication skills with growers, dealers, and distributors.
• Practical knowledge of rice seed sales cycles, distribution channels, and market dynamics.
• Understanding of rice production practices, seed varieties, and farmer requirements.
• Experience in organizing field days, trial plots, demonstrations, and grower meetings.
• Ability to conduct field-level surveys, assess market potential, and gather relevant market intelligence.
• Strong sales planning, target achievement, and territory management skills.
• Proficiency in MS Office, particularly MS Excel for sales planning, analysis, and reporting.

Qualification & Experience

• Minimum: Bachelor's degree in Agriculture or a related discipline.
• Preference will be given to candidates with relevant experience in rice seed marketing and sales.
• 2 - 4 years of experience in rice seed sale.

Age: 24–35 Years

Location: Kashmore, Sindh