Strategic PMM & Competitive Intelligence Analyst

Softech Worldwide; Karachi Division; Hybrid; PKR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Health Insurance

Maternity Leave

Car Support Program

Referral Bonus

Provident Fund

Career Growth

Bonus

Job summary

VIDIZMO seeks a Product Marketing & Competitive Intelligence Analyst to drive go-to-market strategies across EnterpriseTube, DEMS, and Redactor. The role blends product marketing, market intelligence, and competitive analysis to ensure proper positioning and data-driven decisions.

The hybrid role partners with product and marketing teams to craft messaging, enable sales, and uncover market opportunities in a fast-paced AI-focused environment.

Qualifications

• Bachelor's or Master's degree in CS/Engineering/IS/Data Science or related field.
• 2–4 years in product marketing, competitive intelligence, market research, or similar in SaaS/tech.
• Ability to translate technical features into clear market positioning.
• Solid grasp of AI/ML concepts, video processing, cloud architecture, APIs, and integrations.
• Ability to test competitor demos, read technical docs, and evaluate product integrations.
• Comfort with data analysis and visualization tools (Excel, Power BI, Tableau).

Responsibilities

• Competitive Intelligence: track competitors, create battlecards and pricing analyses.
• Market Research: analyze Gartner/IDC/Frost & Sullivan reports to identify trends.
• Product Positioning: refine messaging, positioning, differentiation across VIDIZMO products.
• Sales Enablement: develop battlecards, comparisons, objection-handling guides.
• AI Output Verification: validate AI-assisted outputs for accuracy and compliance.

Skills

Product Marketing

Competitive Intelligence

Market Research

Data Analysis

AI/ML concepts

APIs & Integrations

Education

Bachelor's or Master's in CS/Engineering/IS/Data Science/Business + Technology

Tools

Excel

Power BI

Tableau

CRM tools

Job description

VIDIZMO seeks a Product Marketing & Competitive Intelligence Analyst to drive go-to-market strategies across EnterpriseTube, DEMS, and Redactor. The role blends product marketing, market intelligence, and competitive analysis to ensure proper positioning and data-driven decisions.

The hybrid role partners with product and marketing teams to craft messaging, enable sales, and uncover market opportunities in a fast-paced AI-focused environment.