Strategic Digital Marketing Specialist — PPC & Social Growth

SolutionInn; Lahore; Presencial; PKR 600.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mobile Allowance

Paid Time Off

Travel Allowance

Bonuses

Entertainment Allowances

Grocery Allowance

Gym Allowance

Company provided Lunch

Descripción de la vacante

SolutionInn is seeking a Digital Marketing Specialist to support overall marketing strategy and optimize PPC campaigns across search engines and social channels. You will analyze funnel performance, collaborate with marketing, product, and technical teams, and present data-driven recommendations to drive user growth and retention.

You will manage campaigns on Meta, TikTok, YouTube and other platforms, leverage trends, and implement email marketing automation to improve conversions and

Formación

• Bachelor's degree in Marketing or Management Sciences.
• At least 2 years of related experience.
• Google AdWords Certified preferred.
• Proficiency in PPC and data analytics.

Responsabilidades

• Plan, launch, and optimize PPC campaigns across search engines and social media platforms to drive targeted traffic, user conversion, and ROI.
• Execute end-to-end social media strategies across multiple platforms to grow community engagement and brand presence.
• Run and manage ads on Meta Ads Manager and TikTok Ads Manager, including campaign setup, audience targeting, budget management, and performance analysis.
• Leverage algorithm trends to increase organic and paid visibility on social platforms.
• Plan and execute email marketing campaigns with segmentation, funnel-based automation, A/B testing, and performance tracking.
• Create visually engaging content tailored to each platform and brand voice.
• Use Google Analytics and social analytics tools to track campaign performance and provide actionable reports.
• Drive website traffic and optimize landing pages to convert visitors into users/customers.

Conocimientos

PPC marketing

Data analytics

Social media handling

Web analytics

Strategic thinking

Educación

Bachelor's degree in Marketing or Management Sciences

Herramientas

Google Analytics

Webmaster

Meta Ads Manager

TikTok Ads Manager

Descripción del empleo

SolutionInn is seeking a Digital Marketing Specialist to support overall marketing strategy and optimize PPC campaigns across search engines and social channels. You will analyze funnel performance, collaborate with marketing, product, and technical teams, and present data-driven recommendations to drive user growth and retention.

You will manage campaigns on Meta, TikTok, YouTube and other platforms, leverage trends, and implement email marketing automation to improve conversions and