Sr Territory Sales Manager Lahore

PepsiCo; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

PepsiCo is seeking a capable Sales Lead to guide the sales team and large distributors in executing company strategies. You will train, motivate, and monitor performance to meet short-term objectives and long-term goals in local markets.

Responsibilities include setting SMART goals, analyzing category potential, cascading action plans, achieving volume targets, and ensuring data accuracy for strategic decisions. Strong leadership and analytics are essential for success.

Qualifications

• Leadership, people management and problem-solving capabilities.
• University graduate (BA) or equivalent.
• 2–4 years in a similar role preferred.
• Strong written and verbal communication skills.
• Ability to prioritize and deliver results.
• Sense of urgency to achieve targets.
• Proficient with MS Office, including advanced Excel and PowerPoint.
• Strong team player and capable of multitasking.
• Ability to maintain pace and accuracy under pressure.
• Strong analytical and control skills.

Responsibilities

• Set SMART objectives to deliver annual operating plan and regional goals.
• Estimate category development potential and create growth plans for each category.
• Cascade action plans to the territory team.
• Aim to achieve monthly and quarterly volume targets and brand/pack deliverables.
• Review progress at weekly meetings and take corrective actions.
• Ensure accurate sharing of information with ASM/ZSM for strategic decisions.
• Monitor trade discounts and distributor ROI for profitability.
• Implement quality control at distributor outlets and depot sales tracking.
• Support strategic planning with data gathered monthly.
• Identify untapped channels and optimize rack productivity.
• Develop channel partner capabilities and explore alternate GTM models.
• Propose promotions with positive financial impact through brand plan rationalization.
• Conduct market intelligence and competitor analysis with ASM.
• Oversee execution of new product initiatives and merchandising priorities across territories.
• Suggest improvements to sales processes, data tracking, payments, and supply chain.
• Maintain regular territory presence to understand customer needs.
• Track team capability through feedback and KPI reviews.
• Conduct field coaching to ensure market excellence.

Skills

leadership

communication

prioritization

urgency

teamwork

multitasking

analysis

problem solving

Education

Bachelor's degree

Tools

MS Office

Excel

PowerPoint

Job description

Job Description:

Overview

To lead the sales team/large scale distributors in deploying company strategies and develop plans to address local business needs. Train and motivate the team to achieve short term company objectives and long-term organizational goals.

Responsibilities

• Set clear and SMART objectives to ensure delivery of AOP and Strat Plan in line with Regional goals and cascade locally to territory team.
• Estimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each category.
• Implement & cascade action plan to territory team to execute counter strategies.
• Responsible to achieve monthly and quarterly volume targets as well as target brand & pack deliverables.
• Review progress as objectives at weekly meetings and take corrective action as appropriate.
• Ensure smooth flow of information to ASM/ZSM to aid strategic decision making & ensure all financial & sales data is factually correct.
• Monitor & manage trade discounts with TS month on month.
• Monitor & track distributor ROI and propose suggestions to leverage on distributor profitability.
• Implement quality & control measures at distributor outlets – FIFO, stock numbers etc.
• Responsible for depot sales tracking & to assist ASM/ZSM in strategic planning against data gathered on a monthly basis.
• Accountable for improving market share through identification of untapped channels, new towns, brand and pack size & optimal rack productivity.
• Develop team capability to address channel partner stability related concerns, by evolving alternate GTM mechanisms.
• Analyze & propose promotions with positive financial impact through rationalization of brand plans
• Market intelligence & competitor analysis – Monitor competitor activity and identify response plan in liaison with ASM.
• Ensure smooth execution of all new product initiatives against regional business strategy.
• Ensure execution of all merchandizing, display & operational priorities across territories.
• Propose ways to improve existing sales processes- data tracking, payment methods, supply chain etc.
• Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholders.
• Maintain a regular physical presence in the territory to ensure understanding of internal and external customer needs.
• Assess and track team capability through ongoing feedback, regular review meetings & KPI tracking
• Conduct core skills assessment with DRs and DSRs to ensure strong coaching and selling skills
• Conduct field training to ensure market excellence in all areas.

Qualifications

• Strong leadership skills, People Manager, Problem Solver
• University Graduate (BA)
• Preferably 2-4 years in similar capacity
• Written and verbal communication skills
• Prioritization skills
• Sense of urgency to get results
• Proficient use of MS Office needed. Frequent work on complex excel & Power Point applications.
• Strong team player
• Multi- tasking ability
• Proficient in maintaining speed in work.
• Analysis and control