Sr. SEO Specialist

I.T. Path; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Cedar seeks a Senior SEO Specialist to own and scale organic search across its brands. You will lead technical, on-page, and off-page strategies, mentor juniors, and work with content, development, design, and leadership teams.

The role emphasizes data-driven growth, multi-region SEO, and leveraging Google AI Overviews, ChatGPT, and Perplexity to boost visibility. You will build dashboards and report monthly results.

Qualifications

• Bachelor's degree in Marketing, CS, or related field or equivalent practical experience.
• 5+ years hands-on SEO with 2+ years in senior/lead role in B2B/SaaS.
• Proven track record of growing organic traffic and leads.

Responsibilities

• Develop and manage SEO strategies and quarterly roadmaps.
• Conduct audits covering crawlability, indexation, site architecture, Core Web Vitals, structured data, canonicals, hreflang, redirects.
• Lead keyword research, topic clustering, and competitor gap analysis for B2B/international audiences.
• Optimize metadata, headings, content structure, internal linking, schema markup, and landing pages.
• Develop SEO briefs, guide writers, review content for search intent and E-E-A-T.

Skills

SEO strategy

Technical SEO

Analytics

Leadership

GA4

Education

Bachelor's degree

Tools

Screaming Frog

Semrush

Ahrefs

Google Search Console

Google Analytics

Job description

We are looking for a Senior SEO Specialist to own and scale organic search performance across Cedar’s websites and brands. You will lead technical, on-page, and off-page SEO strategies, drive data-backed growth, and optimize our presence across traditional and AI-driven search platforms, including Google AI Overviews, ChatGPT, Perplexity, and Gemini.

This is a hands-on senior role involving close collaboration with content, development, design, and leadership teams, while mentoring junior SEO and content members.

Key Responsibilities

• SEO Strategy: Develop and manage SEO strategies and quarterly roadmaps aligned with business goals, lead generation, and revenue targets.
• Technical SEO: Conduct audits covering crawlability, indexation, site architecture, Core Web Vitals, structured data, canonicals, hreflang, and redirects. Coordinate with developers to implement fixes.
• Keyword & Competitor Research: Lead keyword research, search-intent mapping, topic clustering, and competitor gap analysis for B2B and international audiences.
• On-Page SEO: Optimize metadata, headings, content structure, internal linking, schema markup, and conversion landing pages.
• Content Strategy: Develop SEO briefs, guide writers, review content for search intent, E-E-A-T and manage content refreshes.
• AI Search & GEO: Improve brand visibility across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot through entity optimization, structured data, and authoritative content.
• Link Building & Digital PR: Lead link-building strategies, outreach, digital PR, and backlink profile monitoring.
• Local & International SEO: Manage multi-location and multi-region SEO, Google Business Profiles, hreflang, and localized content.
• Analytics & Reporting: Build dashboards using GA4, Google Search Console, and Looker Studio. Deliver monthly and quarterly performance reports.
• Performance & CRO: Monitor algorithm updates, diagnose traffic drops, lead recovery plans, and collaborate on UX, A/B testing, and conversion optimization.
• Mentorship: Document SEO processes, establish quality standards, and mentor junior team members.

Objectives & KPIs

• Organic Traffic: Grow non-branded organic traffic to priority pages month-over-month and year-over-year.
• Rankings & Visibility: Increase top 3 and top 10 keyword rankings and search share of voice.
• Leads & Conversions: Improve organic leads, form submissions, consultation/demo requests, and conversion rates.
• Technical Health: Maintain a 90%+ site health score, achieve Good Core Web Vitals, and resolve critical issues on time.
• Authority: Grow relevant, high-authority referring domains and improve Domain Rating/Authority.
• AI Search Visibility: Increase brand mentions and citations across AI search platforms.
• Reporting: Deliver accurate monthly and quarterly reports with actionable insights.

Requirements & Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
• 5+ years of hands-on SEO experience, including 2+ years in a senior or lead role, preferably in B2B, financial services, or SaaS.
• Proven track record of growing organic traffic and leads with measurable results.
• Advanced proficiency in Google Search Console, GA4, Looker Studio, and Google Tag Manager.
• Strong experience with Ahrefs, Semrush, Screaming Frog, Sitebulb, and PageSpeed Insights/Lighthouse.
• Experience with WordPress, Webflow, or HubSpot CMS.
• Strong analytical, project management, and communication skills.

Preferred Qualifications

• Experience with GEO, AEO, and AI search optimization.
• Knowledge of international and multilingual SEO, including hreflang.
• Familiarity with YMYL content and regulated industries such as finance, collections, or healthcare.
• Google Analytics, Google Ads, or HubSpot certifications.
• Basic SQL, Python, or spreadsheet automation skills.
• Experience managing freelancers, agencies, or SEO/content teams.