SEO Executive

Systems Limited; Lahore; On-site; PKR 600,000 - 960,000; Full time

Job summary

Systems Limited is seeking an SEO Executive to join our extended digital team via an external partner. The role emphasizes technical SEO, enterprise CMS platforms (Magento, Adobe AEM), and AI-powered SEO practices to enhance organic visibility globally.

The candidate will own SEO governance, align with Paid Media, Content, and Analytics teams, and translate the global roadmap into local actions across markets. Proficiency with SEO tools and data-driven decision making is essential to success.

Qualifications

• Minimum 3 years of experience in SEO, with focus on technical SEO and CMS implementations.
• Familiarity with Magento and Adobe AEM or similar enterprise CMS platforms.
• Strong analytical skills, attention to detail, and data interpretation.
• Proficiency with Excel and Power BI for reporting.
• Experience with SEO tools: Google Search Console, SEMRush, Screaming Frog, Google Analytics, Conductor.

Responsibilities

• Translate global SEO roadmap into actionable local deliverables across markets.
• Validate agency recommendations for technical soundness and efficiency.
• Collaborate with Paid Media, Content, and Analytics to drive holistic visibility.
• Define and maintain SEO standards and governance.
• Audit SEO performance and contribute to dashboards (Power BI).

Skills

Analytical skills

Data-driven mindset

Growth potential

Strong communication

Remote collaboration

Tools

Magento

Adobe AEM

Excel

Power BI

Google Search Console

SEMRush

Screaming Frog

Google Analytics

Conductor

Job description

Systems Limited is looking for a technically skilled and strategically minded SEO Executive to join our extended digital team via an external partner. The ideal candidate will have a strong foundation in technical SEO, experience with enterprise CMS platforms (Magento, Adobe AEM), and a forward-thinking mindset to integrate AI-powered SEO practices. This is a hands-on, data-driven role with growing ownership over SEO governance, cross-functional alignment, and strategic delivery.

Key Responsibilities

Strategic & Ownership Layer

• Translate the global SEO roadmap into actionable local deliverables across multiple markets.
• Validate and challenge agency recommendations for technical soundness, efficiency, and alignment with company’s SEO strategy.
• Ensure close collaboration with Paid Media, Content, and Analytics teams to drive holistic digital visibility.
• Act as a strategic partner to internal stakeholders, helping shape SEO priorities and execution plans.

Technical SEO & CMS Execution

• Execute technical SEO tasks including metadata optimization, schema markup, image alt text maintenance, and internal linking improvements.
• Manage small-scale SEO-related updates within Magento and Adobe AEM, ensuring accuracy and adherence to best practices.
• Conduct SEO audits using tools like Screaming Frog, SEMrush, and Google Search Console, and deliver actionable recommendations.

Governance & Standardization

• Define and maintain SEO standards (e.g., naming conventions, metadata templates, schema consistency, link governance).
• Support cross-market alignment and ensure consistency in reporting and implementation.
• Ensure compliance with brand guidelines, legal requirements, and digital governance policies.

AI-Optimized SEO (AIO) Integration

• Leverage AI-powered tools (e.g., Conductor, Similarweb) to identify keyword opportunities, content gaps, and technical issues at scale.
• Support programmatic SEO initiatives such as scalable landing pages and store locator content.
• Use AI to deliver predictive insights on visibility trends and adapt on-page strategies to evolving search engine behaviors (e.g., SGE).
• Stay informed on developments in AI search and generative SEO to future-proof company's organic strategy.

Reporting & Analysis

• Monitor organic performance metrics and SEO health scores; contribute to dashboards using Power BI.
• Track KPIs such as organic traffic growth, share of search, and technical SEO compliance.
• Align SEO reporting with Workfront workflows and ensure visibility across teams.

Required Skills & Experience

• Minimum 3 years of experience in SEO, preferably with a focus on technical SEO and CMS-based implementations.
• Familiarity with Magento and Adobe AEM or similar enterprise CMS platforms.
• Strong analytical skills and attention to detail; comfortable with Excel, Power BI, and data interpretation.
• Proficiency in SEO tools such as Google Search Console, SEMRush, Screaming Frog, Google Analytics, and Conductor.
• Technical SEO aptitude: Early understanding of SEO principles and tools, with a focus on growing expertise in technical SEO.
• Basic understanding of HTML, CSS and structured data (schema.org).
• Strong analytical skills and attention to detail.
• Ability to work independently and manage multiple tasks in remote, outsourced setup, along with Strong communication abilities for working with diverse stakeholders and ensuring clear alignment.
• Data‑driven mindset: Ability to interpret SEO data and create actionable recommendations from reports.
• Growth potential: Demonstrated capacity to develop into a full scale SEO expertise through continuous learning and hands‑on experience.
• Agency Experience (nice to have): to understand agency ways of working and easily validate agency budget spending/scope covered by the agency
• Basic familiarity with HTML, CSS, and structured data (schema.org).