Sr. Brand Manager - PC

PepsiCo; Punjab; On-site; PKR 2,000,000 - 4,000,000; Full time

Job summary

PepsiCo Pakistan is seeking a senior marketing professional to set and drive objectives, strategies, and plans for the brand portfolio with focus on flawless execution and P&L delivery.

The role leads development and execution of marketing strategies, coordinates with R&D, Trade Marketing, Sales and Supply Chain, and supervises brand communication, media planning and research to sustain brand health and growth.

Qualifications

• MBA is preferred with marketing focus.
• Strong leadership and team management abilities.
• Ability to plan and drive high-priority agendas and develop, execute business strategies and plans.
• Strong analytical and problem-solving skills.
• Excellent planning and organizing with multiple priorities.
• Strong communication, persuasion and influencing abilities.

Responsibilities

• Lead development and execution of marketing strategies and plans (4Ps) to achieve brand objectives.
• Monitor, review and report marketing activities; advise on impact on Brand Performance and budget.
• Collaborate with functional heads/teams for flawless execution of marketing plans.
• Coordinate with Marketing, R&D, Trade Marketing, Sales and Supply Chain for in-market activities.
• Work with Head of Sales and Revenue Manager on volume/revenue plans and regions.
• Assist Marketing Head in finalizing the annual operating plan (AOP) and brand discussions.
• Support efficiency improvements in the marketing function.
• Lead preparation and monitoring of Brand budget and ensure spend aligns with initiatives.
• Recommend best practices from global and regional initiatives.
• Oversee brand communication development, media planning and research.
• Develop capabilities of agencies to support brand plans and ensure best-in-class execution.
• Oversee consumer and customer insights agenda for brands and market understanding.
• Evaluate insights and collaborate on syndicated and customized research for product development.
• Ensure GCS Compliance in the execution of processes.

Skills

Leadership skills

Strategic planning

Analytical thinking

Communication skills

Problem solving

Prioritization

Influencing skills

Education

MBA (preferable Marketing majors)

Job description

Overview

The purpose of this position is to set overall marketing objectives, strategies, plans for the business with focus towards their flawless execution and direct responsibilities towards brand building, brand health monitoring and performance evaluation, brand P&L delivery.

Responsibilities

Marketing Strategy and Execution:

• Lead Development & execution of marketing strategies & plans (4Ps) to achieve short terms & long-term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPI’s)
• Monitor, review and report on all marketing activities, share recommendations on marketing support impact on Brand Performance, and manage the productivity of marketing plans & projects
• Align and collaborate with relevant functional Heads/Teams to ensure prompt flawless execution of marketing plans & strategies
• Ensure close collaboration of Marketing with R&D, Trade Marketing, Sales and Supply Chain Team in planning and execution of in-market activities for flawless execution

• Work with Head of Sales and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions & outlets etc.
• Support the Marketing Head in finalizing the annual operating plan (AOP). Lead strategic discussions on brand plans for the AOP
• Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function
• Lead preparation & monitoring Brand budget and ensure spend on marketing initiatives/activities accordingly
• Recommend & adapt marketing best practices from PI Global & BU Regional initiatives
• Supervise brand communication development, media planning and research activities across brands in liaison with creative, media and insight & research teams
• Develop capabilities of Brand Planning, Creative, Media Buying & Research agencies to support brand plans and ensure their best-in-class execution
• Oversee consumer and customer insights agenda for Brands to better understand the macro, category, and consumer, competitive and retail landscape.
• Evaluate recommendations of Business Development & Insights Manager and collaborate with him/her for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the portfolio
• Ensure GCS Compliance in the execution and implementation of all processes

Qualifications

Knowledge/Skills:

MBA (preferable Marketing majors)

Leaderships Skills

Ability to plan and drive high importance agendas; develop, execute business strategies and plans

Strong Analytical and Problem-Solving Skills

Planning & Organizing (Multiple priority management)

Strong Communication, Persuasion, Influencing Skills