Social Media Expert / Executive / Officer

Shaadi; Gulshan-e-Iqbal Town; On-site; PKR 669,600 - 892,800; Full time

Benefits offered by this job

Performance-based bonuses

Long-term growth opportunity

Supportive team environment

Job summary

A leading marriage organization in Pakistan is seeking a Social Media Expert to manage and grow their digital presence across platforms such as Facebook, Instagram, and TikTok. The role involves creating engaging content, executing marketing strategies, and generating qualified leads. Ideal candidates should have a Bachelor’s degree and at least 3 years of experience in social media marketing, along with strong skills in Canva and lead generation. This position offers performance-based bonuses and opportunities for long-term growth.

Qualifications

• 3+ years of experience in Social Media Marketing.
• Ability to create viral and engaging content.
• Self-motivated and result-oriented.

Responsibilities

• Manage and grow all social media platforms.
• Create engaging images, reels, and promotional content.
• Run and optimize Facebook & Instagram Ads.

Skills

Social Media Marketing

Content Creation

Lead Generation

Facebook & Instagram Ads

Understanding of trends and algorithms

Education

Bachelor's degree

Tools

Canva

CapCut

Job description

Job Type: Full-Time, Office Based.

Category: Marriage / Wedding Consultancy

Office Working Days: Monday to Saturday

Office Timings: 11 AM - 8 PM

Office Locations:

• Gulshan-e-Iqbal, Block 5, Karachi

Shaadi.org.pk is one of Pakistan’s leading marriage organizations, helping individuals and families find compatible life partners through a trusted and ethical matchmaking system.

We are looking for a creative, strategic, and performance-driven Social Media Expert who can manage and grow our digital presence while generating qualified leads.

Job Responsibilities

• Manage and grow all social media platforms including:
  • Facebook Pages & Groups
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • WhatsApp Communities
• Create engaging images, reels, short videos, and promotional content
• Plan and execute a monthly content calendar
• Write compelling captions and call-to-actions
• Generate qualified leads through organic and paid strategies
• Run and optimize Facebook & Instagram Ads
• Respond to comments, inbox messages, and community queries
• Monitor analytics and submit weekly performance reports
• Build and manage online communities related to marriage, relationships, and family topics
• Coordinate with sales team for lead follow-ups

Requirements

• At least Graduate with good academic background.
• 3+ years of experience in Social Media Marketing
• Strong skills in Canva, CapCut, or similar editing tools
• Experience running Facebook & Instagram Ads
• Understanding of lead generation funnels
• Ability to create viral and engaging content
• Knowledge of trends and algorithms
• Self-motivated and result-oriented

What We Offer

• Performance-based bonuses
• Long-term growth opportunity
• Work in a reputable and ethical marriage organization
• Supportive team environment

How to Apply

Interested candidates should read Shaadi Organization® Pakistan website's career page (shaadi.org.pk/career) twice and understand our work philosophy before applying for the job.

• Updated CV
• Mention your skills related to this job post in the covering letter.
• Subject Line: Application for Social Media Expert
• Only shortlisted candidates will be contacted for the interview.

At Shaadi Organization® Pakistan, we are not just creating content — we are shaping mindsets, strengthening families, and promoting responsible marriages.

If you believe media should build homes instead of breaking them, this platform is for you.