Senior B2B Social Strategy Lead

SeeBiz Inc.; Lahore; Sur place; PKR 900 000 - 1 500 000; Plein temps

Résumé du poste

SeeBiz Inc. in Lahore is seeking a research-driven Social Media Specialist to build and execute strategic campaigns across LinkedIn, Instagram, Facebook, X, TikTok, YouTube and more.

You will work with writers, designers and marketing teams to ensure every piece of content has a clear purpose and aligns with the overall brand and marketing strategy. This on-site role requires strong planning, audience insight, and the ability to translate data into actionable strategy.

Qualifications

• 3+ years of experience in Social Media Strategy, Content Strategy, or Digital Marketing.
• Strong understanding of B2B social media marketing, particularly for international audiences.
• Proven experience developing social media strategies and content calendars.
• Strong research and competitor analysis skills.
• Excellent understanding of LinkedIn, with knowledge of other major social media platforms.
• Strong understanding of content formats, audience behavior, and platform trends.
• Experience working with content writers, graphic designers, and video editors.
• Ability to analyze social media data and convert insights into actionable strategies.
• Excellent communication, presentation, and strategic thinking skills.
• Experience in technology, SaaS, AI, software, or digital services will be preferred.

Responsabilités

• Develop and execute comprehensive social media strategies aligned with business and marketing objectives.
• Create monthly and quarterly social media content strategies and calendars.
• Define platform-specific strategies for channels such as LinkedIn, Instagram, Facebook, X, TikTok, YouTube.
• Identify the right content formats, topics, and distribution strategies for each target audience.
• Ensure social media activities support brand awareness, thought leadership, audience engagement, and lead-generation goals.
• Research industry trends, competitors, B2B brands, founders, creators, and relevant thought leaders.
• Analyze high-performing content and identify patterns, formats, hooks, and topics for our audience.
• Develop content briefs and strategic direction for writers, designers, and video editors.
• Guide the creative team on content concepts, messaging, tone, format, and objectives.
• Ensure every piece of content has a clear purpose, target audience, and desired outcome.
• Develop strategies for different content formats, including short-form videos, founder content, educational content, industry insights, carousels, case studies, thought leadership, product-focused content, community content.
• Develop strong brand positioning and thought leadership across platforms.
• Identify opportunities for founder-led and employee-led content.
• Ensure consistent messaging, tone of voice, and brand positioning across all social channels.
• Monitor social media performance and analyze reach, engagement, growth, content performance, clicks, and conversions.
• Identify high-performing and underperforming content and recommend improvements.
• Continuously test new formats and distribution strategies.
• Turn performance data into actionable insights and recommendations.
• Prepare regular social media performance reports and strategic recommendations.

Connaissances

Social Media Strategy

Content Strategy

Digital Marketing

B2B Marketing

Research & Competitor Analysis

LinkedIn Expertise

Content Formats

Team Collaboration

Data Analysis

Communication

Description du poste

SeeBiz Inc. in Lahore is seeking a research-driven Social Media Specialist to build and execute strategic campaigns across LinkedIn, Instagram, Facebook, X, TikTok, YouTube and more.

You will work with writers, designers and marketing teams to ensure every piece of content has a clear purpose and aligns with the overall brand and marketing strategy. This on-site role requires strong planning, audience insight, and the ability to translate data into actionable strategy.