Senior SEO Executive

PakWheels; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

PakWheels is seeking a Senior SEO Executive with strong Local SEO expertise to join the SEO team in Lahore. You will identify local opportunities, optimize visibility on Google Search and Maps, and build scalable location-based landing pages to drive organic growth.

You will collaborate with Product, Engineering, Content, and Business teams to implement scalable SEO strategies, conduct audits, and stay ahead of Google updates.

Qualifications

• 3–4 years of hands-on SEO experience, preferably Local SEO, marketplaces, multi-location businesses, or large-scale websites.
• Strong practical understanding of Local SEO, Google Business Profiles, Google Maps, Local Pack rankings, local search intent, and location-based SEO.
• Strong technical SEO knowledge covering crawling, indexing, canonicalization, redirects, rendering, structured data, JavaScript SEO, and Core Web Vitals.
• Experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, and Looker Studio.
• Good understanding of HTML, CSS, and JavaScript basics, with ability to work with developers on SEO implementation.

Responsibilities

• Conduct ongoing keyword research and competitor analysis to identify local opportunities.
• Build and optimize scalable city/area/service/location landing pages with user value.
• Own the SEO strategy for Google Business Profiles and Maps visibility.
• Collaborate with Product and Engineering to develop SEO-friendly templates, URL structures, and scalable location pages.
• Perform regular technical SEO audits covering crawling, indexing, rendering, redirects, XML sitemaps, and Core Web Vitals.
• Optimize pages for local search intent, entities, E-E-A-T, SERP features, and conversion intent.
• Monitor performance using Google tools and translate data into actionable recommendations.
• Work with cross-functional teams to incorporate SEO requirements into new services and launches.
• Run SEO experiments and assess impact to drive continuous improvement.
• Stay updated on Google algorithms, Local SEO trends, AI-powered search, and evolving SERP features.

Skills

Local SEO

Technical SEO

Google Business Profiles

Analytics

SQL/Python

Excel/Sheets

Tools

GA4

Ahrefs/SEMrush

Screaming Frog

Looker Studio

Google Search Console

Job description

PakWheels is looking for a highly motivated and experienced Senior SEO Executive with strong expertise in Local SEO to join the SEO team.

You will be responsible for identifying local search opportunities, improving visibility across Google Search and Maps, building scalable location-based landing pages, strengthening local relevance and authority, and working closely with Product, Engineering, Content, and Business teams to drive measurable organic growth. The role requires someone who understands both Local SEO fundamentals and enterprise-scale technical SEO, and who can turn search behavior, location data, and business objectives into scalable SEO strategies.

Key Responsibilities

• Conduct ongoing keyword research, clustering, competitor analysis, and search-intent analysis to identify high-value local and service-related opportunities.
• Build and optimize scalable city, area, service, and location landing pages, ensuring they provide genuine user value.
• Own the SEO strategy for Google Business Profiles and Google Maps visibility across relevant PakWheels locations.
• Work closely with Product and Engineering teams to develop SEO-friendly templates, URL structures, internal linking, structured data, and scalable technical solutions for location and service pages.
• Conduct regular technical SEO audits covering crawling, indexing, rendering, canonicalization, redirects, XML sitemaps, JavaScript SEO, Core Web Vitals, structured data, and other factors affecting organic visibility.
• Optimize service and location pages for local search intent, entities, relevance, E-E-A-T, SERP features, and conversion intent, working closely with Content and Editorial teams where required.
• Monitor organic performance using Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, Looker Studio, and other relevant tools, translating data into actionable SEO recommendations.
• Collaborate with cross-functional teams to ensure SEO requirements are incorporated into new services, product launches, website changes, and other business initiatives.
• Run SEO experiments and analyze the impact of changes and use data to continuously improve performance.
• Stay up to date with Google algorithm updates, Local SEO developments, AI-powered search, LLMs, AEO, SERP features, and emerging search trends, and proactively adapt PakWheels’ SEO strategy.

Requirements

• 3–4 years of hands‑on SEO experience, preferably with Local SEO, marketplaces, multi‑location businesses, or large‑scale websites.
• Strong practical understanding of Local SEO, Google Business Profiles, Google Maps, Local Pack rankings, local search intent, and location‑based SEO.
• Strong technical SEO knowledge covering crawling, indexing, canonicalization, redirects, rendering, structured data, JavaScript SEO, and Core Web Vitals.
• Hands‑on experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, and Looker Studio.
• Good understanding of HTML, CSS, and JavaScript basics, with the ability to work effectively with developers on SEO implementation.
• Strong analytical and problem‑solving skills, with hands‑on experience using Excel/Google Sheets; SQL or Python is a plus.
• Understanding of local citations, reviews, backlinks, digital PR, E-E-A-T, entities, semantic SEO, and topical relevance.
• Familiarity with AI‑powered search, LLMs, AEO, and evolving SERP features, with the ability to adapt SEO strategies to changes in search behavior.
• Strong communication, stakeholder‑management, and prioritization skills, with the ability to independently identify SEO opportunities and translate them into measurable business outcomes.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you’ll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.