Senior SEM Leader: SEO & Paid Media

HR Ways

Lahore

On-site

PKR 1,800,000 - 4,200,000

Full time

14 days+

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Job summary

HR Ways in Lahore, Pakistan, is seeking a Senior Manager – Search Engine Marketing (SEO & Paid Media). You will own the complete SEO and Paid Media functions, directly guiding the SEO Manager and Ads Manager while overseeing Specialists and Executives.

Strong leadership, QA discipline, and client-focused results are essential for this high-visibility role. You will drive search strategy, oversee performance metrics, and coordinate across SEO, Paid Media, and cross-functional teams to deliver

Qualifications

7–8+ years of SEM experience across SEO and Paid Media.
Agency experience leading Managers, Specialists, and Executives.
Strong command of Technical, On-Page, Off-Page & Local SEO, GBP/LSA.
Experience with GA4, GTM, conversion tracking & attribution.
Proven ability to build systems, SOPs, QA frameworks & accountability.
Excellent written and spoken English with leadership presence.

Responsibilities

Lead the company's complete SEO and Paid Media functions and teams.
Coach and develop the SEO Manager and Ads Manager.
Ensure workloads, QA, deadlines, and client deliverables are met.
Maintain visibility into performance and departmental health.
Drive strategy across search demand, keywords, intent, local visibility, and AI search.
Ensure robust reporting and cross-functional collaboration across teams.