Senior Manager, Customer Engagement & Growth

Mashreq Bank PSC; Pakistan; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Mashreq Bank PSC is seeking a Customer Engagement Manager to design, execute, and optimize multi-channel engagement campaigns. You will collaborate with Marketing, Analytics, Compliance and Technology to deliver personalized, data-driven and compliant campaign strategies that enhance engagement and drive business outcomes.

This role focuses on targeting Existing to Bank customers, coordinating across lifecycle stages, and using behavioral data to trigger timely communications via Email, SMS, app

Responsibilities

• Plan and execute customer engagement campaigns aligned with business strategy.
• Use data-driven insights to optimize campaigns.
• Collaborate with Marketing, Analytics, Compliance, and Technology.
• Monitor campaign performance with metrics like signups, engagement, conversions, and ROI.
• Coordinate cross-functional campaigns across channels.
• Ensure regulatory compliance and data privacy.

Job description

Mashreq Bank PSC is seeking a Customer Engagement Manager to design, execute, and optimize multi-channel engagement campaigns. You will collaborate with Marketing, Analytics, Compliance and Technology to deliver personalized, data-driven and compliant campaign strategies that enhance engagement and drive business outcomes.

This role focuses on targeting Existing to Bank customers, coordinating across lifecycle stages, and using behavioral data to trigger timely communications via Email, SMS, app