Senior Manager Brands, Media & Communication

Zong 5G; Islamabad; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Zong 5G invites a Functional Head of Brand Management, Media & Communication to lead brand strategy and integrated communications in Islamabad. The role drives brand identity, equity and customer experience across TV, radio, print and digital, aligning with Zong’s vision of Digital Pakistan and a future-ready technology lifestyle brand.

You will oversee campaign development, media planning/optimization, and creative coordination, ensuring consistent messaging and efficient media investments to

Qualifications

• Bachelor's degree or above.

Responsibilities

• Define and implement Zong’s brand vision, personality, and architecture.
• Conceptualize and execute brand campaigns to grow awareness, preference, and emotional connection with customers.
• Maintain brand guidelines across ATL, BTL, digital, and retail channels, ensuring consistent tone, design and messaging.
• Track brand equity, awareness, NPS, and positioning versus competitors to guide future strategy.
• Develop and execute integrated media plans across TV, radio, print and digital to maximize reach and ROI.
• Manage media budgeting, negotiations, and performance tracking for optimal ROI.
• Collaborate with the brands team for asset development, quality, brand alignment and timely rollout.
• Provide actionable insights from campaign measurements to inform future planning.

Skills

Brand Strategy

Campaign Development

Media Planning

Content Coordination

Analytics

Education

Bachelor's degree

Job description

• The functional head of Brand Management, Media & Communication function is responsible for building and strengthening Zong’s brand identity and equity, aligned with its vision to be an excellent technology services enterprise and a key enabler of Digital Pakistan. The function leads brand positioning, integrated communications and media strategy to establish Zong as an innovative, reliable and future-ready technology and lifestyle brand, while ensuring consistent customer experiences, differentiated brand relevance and optimized media investments to support long-term business growth.

Job Responsibilities:

• Brand Strategy & Positioning: Define and implement Zong’s brand vision, personality, and architecture, ensuring consistency across all products, campaigns, and communication.
• Campaign Development: Conceptualize and execute brand campaigns and thematic communication, driving awareness, preference, and emotional connection with customers.
• Brand Identity & Governance: Maintain brand guidelines across ATL, BTL, digital, and retail channels, ensuring consistent representation in tone, design, and messaging.
• Brand Health Tracking: Conduct brand equity and perception studies, monitoring awareness, NPS, and positioning versus competitors to guide future strategy.
• Media Strategy & Planning: Develop and execute integrated media plans across TV, radio, print and digital to maximize reach, efficiency, and campaign effectiveness.
• Media Buying & Optimization: Manage media budgeting, negotiations, and performance tracking to ensure optimal ROI and alignment with commercial priorities.
• Content & Creative Coordination: Collaborate with brands team for creative asset development, ensuring quality, brand alignment, and timely campaign rollout.
• Measurement & Analytics: Track campaign performance, share of voice, and media effectiveness, providing actionable insights for future planning.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• In principle have a minimum of bachelor's degree or above.