Brand, Media & Communications Leader

Zong 5G; Islamabad; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Zong 5G invites a Functional Head of Brand Management, Media & Communication to lead brand strategy and integrated communications in Islamabad. The role drives brand identity, equity and customer experience across TV, radio, print and digital, aligning with Zong’s vision of Digital Pakistan and a future-ready technology lifestyle brand.

You will oversee campaign development, media planning/optimization, and creative coordination, ensuring consistent messaging and efficient media investments to

Qualifications

• Bachelor's degree or above.

Responsibilities

• Define and implement Zong’s brand vision, personality, and architecture.
• Conceptualize and execute brand campaigns to grow awareness, preference, and emotional connection with customers.
• Maintain brand guidelines across ATL, BTL, digital, and retail channels, ensuring consistent tone, design and messaging.
• Track brand equity, awareness, NPS, and positioning versus competitors to guide future strategy.
• Develop and execute integrated media plans across TV, radio, print and digital to maximize reach and ROI.
• Manage media budgeting, negotiations, and performance tracking for optimal ROI.
• Collaborate with the brands team for asset development, quality, brand alignment and timely rollout.
• Provide actionable insights from campaign measurements to inform future planning.

Skills

Brand Strategy

Campaign Development

Media Planning

Content Coordination

Analytics

Education

Bachelor's degree

Job description

Zong 5G invites a Functional Head of Brand Management, Media & Communication to lead brand strategy and integrated communications in Islamabad. The role drives brand identity, equity and customer experience across TV, radio, print and digital, aligning with Zong’s vision of Digital Pakistan and a future-ready technology lifestyle brand.

You will oversee campaign development, media planning/optimization, and creative coordination, ensuring consistent messaging and efficient media investments to