Senior Manager Brands, Media & Communication

Zong 5G; Islamabad; On-site; PKR 2,400,000 - 5,200,000; Full time

Job summary

Zong 5G is seeking a functional head of Brand Management, Media & Communication to lead brand strategy, campaigns, and governance, aligning with its vision to be an excellent technology services enterprise and a key enabler of Digital Pakistan.

The role oversees media planning, content coordination, measurement, and analytics, ensuring differentiated brand relevance and optimized media investments to support long-term business growth.

Qualifications

• Bachelor's degree or above is required.
• 6+ years of experience in brand/marketing or related domain.
• Experience in multi-channel media planning and campaign execution.

Responsibilities

• Brand Strategy & Positioning: define brand vision and personality across products and campaigns.
• Campaign Development: design and implement integrated brand campaigns to drive awareness and emotional connection.
• Brand Identity & Governance: maintain guidelines across ATL, BTL, digital, and retail.
• Brand Health Tracking: monitor awareness, NPS, and positioning vs. competitors.
• Media Strategy & Planning: create integrated TV, radio, print and digital media plans.
• Media Buying & Optimization: manage budgets, negotiations, and ROI tracking.
• Content & Creative Coordination: ensure timely rollout and brand-aligned assets.
• Measurement & Analytics: provide insights to guide future planning.

Education

Bachelor's degree or above

Job description

• The functional head of Brand Management, Media & Communication function is responsible for building and strengthening Zong's brand identity and equity, aligned with its vision to be an excellent technology services enterprise and a key enabler of Digital Pakistan. The function leads brand positioning, integrated communications and media strategy to establish Zong as an innovative, reliable and future-ready technology and lifestyle brand, while ensuring consistent customer experiences, differentiated brand relevance and optimized media investments to support long-term business growth.

Job Responsibilities:

• Brand Strategy & Positioning: Define and implement Zong's brand vision, personality, and architecture, ensuring consistency across all products, campaigns, and communication.
• Campaign Development: Conceptualize and execute brand campaigns and thematic communication, driving awareness, preference, and emotional connection with customers.
• Brand Identity & Governance: Maintain brand guidelines across ATL, BTL, digital, and retail channels, ensuring consistent representation in tone, design, and messaging.
• Brand Health Tracking: Conduct brand equity and perception studies, monitoring awareness, NPS, and positioning versus competitors to guide future strategy.
• Media Strategy & Planning: Develop and execute integrated media plans across TV, radio, print and digital to maximize reach, efficiency, and campaign effectiveness.
• Media Buying & Optimization: Manage media budgeting, negotiations, and performance tracking to ensure optimal ROI and alignment with commercial priorities.
• Content & Creative Coordination: Collaborate with brands team for creative asset development, ensuring quality, brand alignment, and timely campaign rollout.
• Measurement & Analytics: Track campaign performance, share of voice, and media effectiveness, providing actionable insights for future planning.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• In principle have a minimum of bachelor's degree or above.

Work Experience:

• preferably 6 yrs. or Above in the relevant domain