Senior Inside Sales

InfoTech Group; Lahore; On-site; PKR 2,009,000 - 2,678,000; Full time

Job summary

InfoTech Group is seeking a Senior Inside Sales Specialist to drive B2B lead generation, prospect engagement, and sales pipeline development. The role centers on outbound email execution, building independent email infrastructure, and AI-assisted prospecting workflows, alongside LinkedIn and other channels to nurture leads and move opportunities through the pipeline.

The role also supports Marketing with campaign execution, outreach content, and other marketing activities, collaborating with

Qualifications

• Bachelor’s degree in Business Admin, Marketing or related field.
• 3–5 years in B2B inside sales, lead generation or business development.
• Proven Salesforce email marketing experience with independent outbound infrastructure.
• Experience with AI-enabled GTM and sales automation.
• Multichannel outreach experience including LinkedIn.
• Ability to engage senior decision-makers and manage pipelines.
• Strong communication, research, and reporting skills.
• Ability to meet lead-generation and conversion targets.

Responsibilities

• Identify target accounts and decision-makers.
• Manage end-to-end outbound email campaigns and infrastructure.
• Build AI-enabled prospecting workflows.
• Run multichannel outreach across email and LinkedIn.
• Qualify leads using BANT and progress to MQL/SAL/SQL.
• Conduct discovery calls and hand leads to sales.
• Maintain CRM data and pipeline accuracy.
• Support marketing campaigns and event follow-ups.
• Report prospecting activity and pipeline metrics.
• Coordinate lead handovers to Sales and Business Units.

Skills

Salesforce expertise

Email marketing

AI-driven prospecting

GTM automation

LinkedIn prospecting

CRM management

Lead qualification (BANT)

Discovery calls

Multichannel outreach

Reporting & analytics

Education

Bachelor's degree in Business Administration or Marketing

Tools

Salesforce (email campaigns)

LinkedIn Sales Navigator

CRM platforms

Email infrastructure management

Job description

We are looking for a Senior Inside Sales Specialist to drive B2B lead generation, prospect engagement, qualification and sales pipeline development. The role centers on outbound email execution (including building and running independent email infrastructure) and AI-assisted prospecting workflows, alongside LinkedIn and other channels, to nurture leads, qualify opportunities and move them through the sales pipeline. The role also supports the Marketing team with campaign execution, outreach content and other marketing activities.

The role will work closely with Marketing, Sales and Business Units to support business development across InfoTech’s target markets and solutions.

Key Responsibilities

• Research and identify target organizations, accounts and relevant decision-makers across defined industries and markets.
• Own outbound email execution end to end: run mass email campaigns through Salesforce and build and manage independent email infrastructure, including domains, IPs, SMTP/relay setup, authentication, warm-up and reputation/deliverability monitoring.
• Build and run AI or agent-enabled workflows to scale prospecting, personalize outreach at scale and speed up outbound execution.
• Run multichannel prospecting across email, LinkedIn/Sales Navigator and other channels to generate new B2B leads.
• Engage prospects through email, LinkedIn connections/InMail and structured follow-ups, with messaging tailored to the account and channel.
• Qualify leads using agreed criteria and frameworks such as BANT, and support their progression through MQL, SAL and SQL stages.
• Run discovery calls to vet leads and confirm fit before handing them over to the sales team.
• Build and maintain a healthy prospect pipeline through consistent outreach, follow-up and lead nurturing.
• Coordinate qualified lead handover to relevant Sales and Business Unit teams and stay visible on progress after handover.
• Maintain accurate and up-to-date account, contact, lead and opportunity information in the CRM.
• Support pre-event prospecting and meeting generation for conferences, exhibitions and other business development activities, followed by structured post-event lead follow-up.
• Support the Marketing team with campaign execution, outreach content, event support and other marketing tasks as needed.
• Identify new prospecting channels, target accounts and lead-generation opportunities.
• Track outreach activity, response and engagement rates, lead generation, qualification, conversions and pipeline contribution.
• Prepare regular reports on prospecting activity and pipeline performance.
• Work closely with Marketing and Sales to align target audiences, messaging, campaigns and outreach priorities.
• Ensure timely follow-ups, accurate reporting and adherence to agreed lead-management processes and targets.

Requirements

• Bachelor’s degree in Business Administration, Marketing or a related field.
• 3–5 years of experience in B2B inside sales, lead generation, business development or a similar role.
• Proven experience with Salesforce for email marketing, plus hands-on, independent experience building and managing outbound email infrastructure (domains, IPs, SMTP/relay setup, authentication, warm-up, reputation and deliverability monitoring), rather than relying only on platforms like Salesforce or HubSpot.
• Experience with AI or agent-enabled GTM and sales automation, including building or orchestrating own workflows to scale prospecting, personalization and outbound execution.
• Experience running multichannel outreach for targeted, customized prospecting, with working knowledge of LinkedIn/Sales Navigator as one of the channels.
• Experience identifying and engaging senior business and technology decision-makers.
• Good understanding of B2B sales funnels, MQLs, SALs, SQLs and qualification frameworks such as BANT.
• Experience using CRM platforms and managing prospect and pipeline data.
• Strong written and verbal communication skills, with good conversation skills to run discovery calls.
• Strong research, analytical, reporting and organizational capabilities.
• Ability to work against defined lead-generation, qualification and conversion targets.
• Ability to independently manage prospecting activities, follow-ups and multiple target markets/accounts.
• Comfortable supporting marketing activities such as campaigns, content and events alongside core sales work.

Tools & Technical Skills

• Salesforce for email marketing: campaign builder, journeys/automation, list and segment management, and email performance reporting.
• Independent, hands-on ownership of outbound email infrastructure: procuring domains and IPs, configuring SMTP servers/relays, setting up authentication, running structured warm-up, and ongoing reputation and deliverability monitoring, not dependent on Salesforce or HubSpot alone.
• AI or agent-enabled GTM and sales automation: building or orchestrating own workflows/agents for prospect research, personalization at scale, and outbound execution.
• Multichannel outreach tools and tactics for targeted, curated campaigns beyond email.
• Hands-on with LinkedIn/Sales Navigator for prospecting.