Senior Google Ads Specialist - Lead Generation (Remote - Pakistan | US Eastern Time)

People Morphy; Pakistan; À distance; PKR 2 790 000 - 4 464 000; Plein temps

Résumé du poste

People Morphy is supporting a client in search of a Senior Google Ads Specialist who is hands-on with lead-generation and can own accounts end to end. You’ll manage campaigns, diagnose performance issues and improve CPL while maintaining conversion tracking, working closely with the owner on a growing portfolio.

This role is remote from Pakistan, pays PKR 250,000–400,000 per month, and requires US Eastern hours. Strong English communication and proven results are essential.

Qualifications

• Hands-on Google Ads experience with lead generation focus.
• Experience diagnosing performance issues and optimizing campaigns.
• Ability to manage meaningful ad budgets and track conversions.

Responsabilités

• Manage Google Ads accounts end to end.
• Build and optimize campaigns, keywords, negatives, bids and budgets.
• Monitor spend, conversions, CPL and lead quality.
• Review search terms and identify wasted spend and opportunities.
• Diagnose tracking and conversion issues and fix them.
• Communicate problems and actions clearly to the owner.

Connaissances

Google Ads

Lead generation

Conversion tracking

Budget management

US hours

Outils

Google Tag Manager

CallRail

Description du poste

People Morphy is supporting one of our clients with the search for Senior Google Ads Specialist who is genuinely hands-on with lead-generation Google Ads and can take ownership of accounts end to end. This is a senior, hands-on Google Ads role for someone who has personally owned accounts, managed meaningful budgets, diagnosed problems, and made decisions independently.

This is not an e-commerce role and not a generalist marketing position. You’ll be responsible for managing Google Ads accounts, diagnosing performance issues, improving lead quality and cost per lead, maintaining conversion tracking, and making decisions based on the numbers.

You’ll work directly with the owner and become responsible for a growing portfolio of accounts.

What you’ll own

About the Role

People Morphy is supporting one of our clients with the search for Senior Google Ads Specialist who is genuinely hands-on with lead-generation Google Ads and can take ownership of accounts end to end. This is a senior, hands-on Google Ads role for someone who has personally owned accounts, managed meaningful budgets, diagnosed problems, and made decisions independently.

This is not an e-commerce role and not a generalist marketing position. You’ll be responsible for managing Google Ads accounts, diagnosing performance issues, improving lead quality and cost per lead, maintaining conversion tracking, and making decisions based on the numbers.

You’ll work directly with the owner and become responsible for a growing portfolio of accounts.

What you’ll own

• Manage Google Ads accounts end to end.
• Build and optimize campaigns, keywords, negatives, bids and budgets.
• Monitor spend, conversions, CPL and lead quality.
• Review search terms and identify wasted spend and opportunities.
• Diagnose tracking and conversion issues.
• Build or debug conversion tracking usingGoogle Tag Manager (GTM)and related tools.
• Identify automation, pacing, disapproval and lead-flow problems.
• Make recommendations based on actual account data.
• Communicate problems, options and recommended actions clearly.
• Provide regular account updates and keep issues from reaching the client.
• Take ownership rather than waiting for someone else to identify every problem.

The role is designed to ramp from a small initial account load toward15–20 accountsas you demonstrate that you can maintain quality and ownership at scale. The scorecard targets a ramp to 15–20 accounts by week 8.

The type of Google Ads experience we need

You should be aspecialist, not a generalist. You should have:

• Strong, hands-on Google Ads experience.
• Significant experience withlead generation, rather than primarily e-commerce.
• Experience working with meaningful advertising budgets.
• Experience with expensive-click environments.
• Experience personally building or debugging conversion tracking.
• A strong understanding of CPL, conversion quality and lead economics.
• Clear written English — you’ll need to communicate comfortably with a US-based team.
• Previous experience working US hours is strongly preferred.
• Reliable internet and backup power for the full working day.

The Search Brief specifically identifies senior hands-on Google Ads, lead generation, expensive clicks, conversion tracking, C1+ written English and previous US-hours experience as the core requirements.

Nice to have

Experience with:

• Real estate / home services
• US-based clients
• Agency environments
• CRM and offline conversion data
• CallRail
• Performance Max / Demand Gen
• Meta Ads

These are advantages,not substitutes for strong Google Ads depth. A famous agency name, degree, SEO/email/TikTok experience or team-lead history are not screening criteria.

Who should NOT apply

This probably isn't the right role if:

• Most of your experience is e-commerce Google Ads.
• You are primarily a generalist digital marketer.
• You have only touched Google Ads rather than personally managing accounts.
• You cannot demonstrate measurable results from accounts you managed.
• You have only worked with very small budgets.
• You are looking for a management title rather than hands-on account ownership.
• You cannot work US Eastern hours consistently.
• You don't have reliable internet and backup power.
• Your CV contains significant unexplained employment gaps or very short tenures.

Working hours

9:00 AM–6:00 PM US Eastern Time, Monday–Friday. This is a Pakistan-based remote contractor role working US hours.

Compensation

PKR 250,000–400,000 per month

Exceptional candidates may be considered outside this range. The role is paid hourly, with a two-week payroll lag. Compensation is fixed in PKR.

What the hiring process looks like

• Short screening call
• First interview covering culture, coachability and technical experience
• One 90-minute panel interview with the owner and hiring team, including a live problem-solving exercise
• Reference checks
• Offer

There isno unpaid homework assignment. The Search Brief specifies a short call, one interview/live exercise, then the 90-minute owner panel and references.