Senior Content Strategy & Storytelling Lead

The Citizens Foundation; Karachi Division; On-site; PKR 1,800,000 - 2,800,000; Full time

Job summary

The Citizens Foundation is seeking a Senior Manager – Content to lead our content strategy across digital, print, and donor communications. You will craft compelling narratives, shape brand storytelling, and drive engagement with campaigns, blogs, newsletters, and reports.

You will oversee website content, ensure consistency with the brand voice, and identify opportunities to deepen donor engagement while boosting visibility across platforms.

Qualifications

• Exceptional storytelling and editorial skills.
• , strong understanding of digital content ecosystems.
• Ability to translate complex ideas into impactful narratives for diverse audiences.
• Identify strategic opportunities where content creates value for fundraising and brand-building.

Responsibilities

• Lead and execute TCF’s overall content strategy across campaigns, digital platforms, websites, publications, and donor communications.
• Lead the development and content creation of TCF’s Annual Report and other key organizational publications.
• Lead and generate creative concepts for campaigns and develop compelling content to bring those ideas to life.
• Develop content for campaigns, social media, blogs, articles, newsletters, print materials, and donor-facing communication.
• Plan, develop, and execute content for global and local websites, ensuring brand voice consistency.
• Update and maintain website content.
• Identify strategic opportunities for content to support fundraising, donor engagement, and brand-building.
• Monitor content performance and optimize strategies based on analytics.
• Promote campaign narratives and blog content across platforms to maximize reach and impact.
• Stay updated with SEO best practices and implement techniques to improve organic visibility and website performance.
• Collaborate with cross-functional teams to ensure consistency across touchpoints.
• Ensure all content aligns with TCF’s brand voice, mission, and communication standards.

Skills

Storytelling

Editorial skills

Content strategy

Digital content

SEO practices

Content analytics

Cross-functional collaboration

Donor communications

Campaign content

Social media content

Website content management

Job description

The Citizens Foundation is seeking a Senior Manager – Content to lead our content strategy across digital, print, and donor communications. You will craft compelling narratives, shape brand storytelling, and drive engagement with campaigns, blogs, newsletters, and reports.

You will oversee website content, ensure consistency with the brand voice, and identify opportunities to deepen donor engagement while boosting visibility across platforms.