Content Executive

Interwood Mobel; Karachi Division; On-site; PKR 500,000 - 900,000; Full time

Job summary

Interwood Mobel is seeking a talented content writer to develop copy for social media, campaigns, product communications, and retail touchpoints. You will craft campaign narratives, headlines, scripts, and brand stories while developing compelling case studies for major B2B projects.

The role requires strong writing and storytelling abilities, collaboration with cross-functional teams, and a creative mindset to translate features into customer-focused content, ensuring brand voice consistency

Qualifications

• BBA in Marketing, Communications or related field is required.
• At least 2 years of experience in content writing, copywriting, or marketing communications.
• Excellent writing, storytelling, and communication skills.
• Creative mindset with ability to translate ideas into brand content.

Responsibilities

• Develop engaging copy for social media, marketing campaigns, product communication, and retail touchpoints.
• Create campaign narratives, headlines, scripts, and brand stories.
• Develop compelling case studies and stories around major B2B projects.
• Translate product features and benefits into clear, customer-focused communication.
• Collaborate with the Creative, Visual Merchandising, Category Management, Retail, and B2B teams.
• Ensure consistency in brand voice, messaging, and content quality across channels.
• Maintain an organized content library and continuously improve communication based on feedback.

Skills

Copywriting

Content writing

Marketing communications

Collaboration

Education

BBA in Marketing

Job description

What You’ll Do:

• Develop engaging copy for social media, marketing campaigns, product communication, and retail touchpoints.
• Create campaign narratives, headlines, scripts, and brand stories.
• Develop compelling case studies and stories around major B2B projects.
• Translate product features and benefits into clear, customer-focused communication.
• Collaborate with the Creative, Visual Merchandising, Category Management, Retail, and B2B teams.
• Ensure consistency in brand voice, messaging, and content quality across channels.
• Maintain an organized content library and continuously improve communication based on feedback.

• Education: BBA in Marketing, Communications, or a relevant field.
• Experience: At least 2 years of relevant experience in content writing, copywriting, or marketing communications.
• Strong writing, storytelling, and communication skills.
• A creative mindset with the ability to translate ideas into impactful brand content.
• Ability to collaborate effectively with cross-functional teams