Senior Content Architect: SEO-Driven Copy & Conversions

ACE MONEY TRANSFER LIMITED; Pakistan; On-site; PKR 12,483,000 - 20,804,000; Full time

Job summary

ACE Money Transfer, a UK-based multinational, seeks a Senior Content Writer to lead long-form blog posts, persuasive website copy, and short-form ad copy across paid and earned channels.

You will work closely with marketing, SEO, and performance teams to turn brand strategy into high-performing content that drives traffic, engagement, and conversions while maintaining a consistent voice across customer touchpoints.

Qualifications

• 4+ years of professional copywriting or content writing experience.
• Portfolio demonstrating published blog posts, landing pages, and direct-response paid ad copy.
• Strong understanding of SEO principles, user search intent, and keyword placement.
• Proven track record of writing ad copy and landing page content that drives conversions (ROAS, CTR).
• Ability to tailor tone and messaging across different platforms, formats, and personas.
• Exceptional grammar, proofreading skills, and attention to narrative detail.

Responsibilities

• Blog & Long-Form Content: Research, write, and edit SEO-optimized blog posts, guides, and articles.
• Website Copywriting: Draft high-converting website messaging, landing pages, product pages, and microcopy.
• Paid Ads Copy: Write punchy ad copy for paid social and paid search campaigns.
• SEO & Keyword Strategy: Collaborate with SEO specialists to integrate keywords naturally.
• A/B Testing & Optimization: Write alternative ad copy variations and landing page messaging.
• Brand Consistency: Ensure all content adheres to style guides and brand voice across touchpoints.

Skills

Copywriting

SEO knowledge

Performance advertising

Editing

Adaptability

Content strategy

Tools

Ahrefs

SEMrush

Surfer SEO

Google Analytics 4

Job description

ACE Money Transfer, a UK-based multinational, seeks a Senior Content Writer to lead long-form blog posts, persuasive website copy, and short-form ad copy across paid and earned channels.

You will work closely with marketing, SEO, and performance teams to turn brand strategy into high-performing content that drives traffic, engagement, and conversions while maintaining a consistent voice across customer touchpoints.