Senior Content Architect: SEO-Driven Copy that Converts

ACE Money Transfer; Lahore; On-site; PKR 1,100,000 - 1,700,000; Full time

Job summary

ACE Money Transfer in Lahore is seeking a Senior Content Writer to lead digital content across earned and paid channels. You will craft long-form blog posts that rank, persuasive website copy, and concise ad copy that drives action.

Collaborating with marketing, SEO, and performance teams, you will translate brand strategy into high-performing content, ensuring consistency with tone and guidelines across every touchpoint.

Qualifications

• 4+ years of professional copywriting or content writing experience.
• Portfolio demonstrating published blog posts, landing pages, and direct-response ad copy.
• Strong SEO understanding and keyword placement.
• Proven ability to drive conversions with ad copy and landing pages.
• Ability to tailor tone across platforms and audiences.

Responsibilities

• Blog & Long-Form Content: research, write, and edit SEO-optimized posts and guides.
• Website Copywriting: draft high-converting website messaging and product pages.
• Paid Ads Copy: write performance-driven ad copy for paid campaigns.
• SEO & Keyword Strategy: collaborate with SEO specialists to integrate keywords naturally.
• A/B Testing & Optimization: partner with performance marketers to optimize copy and pages.
• Brand Consistency: ensure all collateral aligns with style guides and tone.

Skills

Copywriting

SEO knowledge

Performance-driven writing

Editing & proofreading

Adaptability

Brand voice alignment

Tools

Ahrefs

SEMrush

Surfer SEO

Google Analytics 4

Job description

ACE Money Transfer in Lahore is seeking a Senior Content Writer to lead digital content across earned and paid channels. You will craft long-form blog posts that rank, persuasive website copy, and concise ad copy that drives action.

Collaborating with marketing, SEO, and performance teams, you will translate brand strategy into high-performing content, ensuring consistency with tone and guidelines across every touchpoint.