Senior Content Writer

ACE Money Transfer; Lahore; On-site; PKR 1,100,000 - 1,700,000; Full time

Job summary

ACE Money Transfer in Lahore is seeking a Senior Content Writer to lead digital content across earned and paid channels. You will craft long-form blog posts that rank, persuasive website copy, and concise ad copy that drives action.

Collaborating with marketing, SEO, and performance teams, you will translate brand strategy into high-performing content, ensuring consistency with tone and guidelines across every touchpoint.

Qualifications

• 4+ years of professional copywriting or content writing experience.
• Portfolio demonstrating published blog posts, landing pages, and direct-response ad copy.
• Strong SEO understanding and keyword placement.
• Proven ability to drive conversions with ad copy and landing pages.
• Ability to tailor tone across platforms and audiences.

Responsibilities

• Blog & Long-Form Content: research, write, and edit SEO-optimized posts and guides.
• Website Copywriting: draft high-converting website messaging and product pages.
• Paid Ads Copy: write performance-driven ad copy for paid campaigns.
• SEO & Keyword Strategy: collaborate with SEO specialists to integrate keywords naturally.
• A/B Testing & Optimization: partner with performance marketers to optimize copy and pages.
• Brand Consistency: ensure all collateral aligns with style guides and tone.

Skills

Copywriting

SEO knowledge

Performance-driven writing

Editing & proofreading

Adaptability

Brand voice alignment

Tools

Ahrefs

SEMrush

Surfer SEO

Google Analytics 4

Job description

Job Description

About Us:

ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom. ACE Money Transfer provides online remittance services to individuals in 29 countries across the UK, Europe, Canada, and Australia, enabling them to send money across borders in over 100 countries

About The Role

We are looking for a strategic and versatile Senior Content Writer to lead our digital content creation across earned and paid channels. In this role, you will be responsible for crafting long-form blog posts that rank, clear and persuasive website copy that converts, and short-form ad copy that drives action.

You will work closely with our marketing, SEO, and performance teams to turn brand strategy into high-performing content.

Key Responsibilities

• Blog & Long-Form Content: Research, write, and edit SEO-optimized blog posts, guides, and articles that engage readers and drive organic search traffic
• Website Copywriting: Draft high-converting website messaging, landing page copy, product pages, and microcopy aligned with brand voice and UX best practices
• Paid Ads Copy: Write punchy, performance-driven ad copy for paid social (Meta, TikTok, LinkedIn) and paid search (Google Ads) campaigns
• SEO & Keyword Strategy: Collaborate with SEO specialists to integrate target keywords naturally without sacrificing tone or readability
• A/B Testing & Optimization: Partner with performance marketers to write alternative ad copy variations and landing page messaging to optimize click-through and conversion rates
• Brand Consistency: Ensure all written collateral adheres to style guides, brand guidelines, and tone-of-voice standards across every customer touchpoint

Requirements & Qualifications

• Experience: 4+ years of professional copywriting or content writing experience in an agency or in-house marketing team
• Portfolio: A portfolio demonstrating published blog posts, landing pages, and direct-response paid ad copy
• SEO Knowledge: Strong understanding of search engine optimization principles, user search intent, and keyword placement
• Performance Focus: Proven track record of writing ad copy and landing page content that drives measurable conversions (ROAS, CTR, conversion rate)
• Adaptability: Ability to tailor tone and messaging across different platforms, formats, and target personas
• Editing & Detail: Exceptional grammar, proofreading skills, and attention to narrative detail

Preferred Skills

• Experience using SEO and keyword research tools (e.g., Ahrefs, SEMrush, Surfer SEO)
• Basic understanding of web analytics platforms (e.g., Google Analytics 4) to monitor content performance
• Familiarity with dynamic ad formats and creative testing strategies

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile