Senior Brand Marketer

Tkxel LLC; Lahore; On-site; PKR 19,428,000 - 33,306,000; Full time

Job summary

Tkxel is seeking a Senior Brand Marketer to lead creative strategy, develop compelling campaigns, and drive brand growth through storytelling and data-driven marketing.

You will collaborate with content creators, designers, and videographers to craft concepts, refine messaging, and ensure cohesive brand communication across platforms. This role emphasizes video-first marketing and performance-focused campaigns.

Qualifications

• 3-5+ years of experience in brand marketing, creative strategy, content, or a similar role.
• Strong expertise in creative strategy, storytelling, and scriptwriting.
• Excellent understanding of social media content and video-first marketing.

Responsibilities

• Develop and creative strategies and campaign concepts aligned with brand and business goals.
• Lead creative storytelling, scriptwriting, hooks, and campaign narratives.
• Develop ideas for engaging video and social media campaigns.
• Work closely with content creators, designers, and videographers to bring concepts to life.
• Review and refine creatives to ensure strong brand messaging, storytelling, and execution.
• Develop content and campaign calendars based on trends, audience insights, and business objectives.
• Understand and support performance marketing and Meta Ads, including creative performance, leads, conversions, and ROAS.
• Analyze campaign and content performance and use insights to improve future creatives.
• Conduct competitor and market research to identify new creative opportunities.
• Ensure consistency in brand voice, positioning, and communication across platforms.

Skills

Creative strategy

Storytelling

Scriptwriting

Social media

Meta Ads

Performance marketing

Hooks & CTAs

Audience psychology

Ownership

Job description

Tkxel is a leading softwaredevelopment company located in Reston, Virginia. We are committed to develop innovative software solutions for leading enterprises in the world, helping them grow their businesses using latest technology solutions.

We're looking for a Senior Brand Marketer who can lead creative strategy, develop compelling campaigns, and drive brand growth through strong storytelling and data-driven marketing.

What You'll Do

• Develop and creative strategies and campaign concepts aligned with brand and business goals.
• Lead creative storytelling, scriptwriting, hooks, and campaign narratives.
• Develop ideas for engaging video and social media campaigns.
• Work closely with content creators, designers, and videographers to bring concepts to life.
• Review and refine creatives to ensure strong brand messaging, storytelling, and execution.
• Develop content and campaign calendars based on trends, audience insights, and business objectives.
• Understand and support performance marketing and Meta Ads, including creative performance, leads, conversions, and ROAS.
• Analyze campaign and content performance and use insights to improve future creatives.
• Conduct competitor and market research to identify new creative opportunities.
• Ensure consistency in brand voice, positioning, and communication across platforms.

Requirements

• 3-5+ years of experience in brand marketing, creative strategy, content, or a similar role.
• Strong expertise in creative strategy, storytelling, and scriptwriting.
• Ability to turn a brief or business objective into a strong creative concept and campaign.
• Excellent understanding of social media content and video-first marketing.
• Working knowledge of Meta Ads and performance marketing.
• Strong understanding of hooks, CTAs, audience psychology, and conversion-focused creatives.
• Strong communication and collaboration skills.
• Highly creative, proactive, and able to take ownership from idea to execution