Sampling Analyst

Global Research Trends; Lahore; On-site; PKR 450,000 - 700,000; Full time

Job summary

Global Research Trends in Lahore, Pakistan, is seeking a Sampling Analyst to support market research projects. You will manage sampling requirements, assist recruitment, monitor sample progress, and ensure deadlines are met.

The role requires VICIdial/CATI experience, solid Excel/Sheets skills, attention to data quality, and the ability to work with quotas, fieldwork teams, and multiple projects. On-site work in Lahore, with potential for international studies, will be expected.

Qualifications

• 1+ year of experience in sampling, market research operations, survey fieldwork, or a related role.
• Hands-on experience with VICIdial or a similar CATI/call-center platform.
• Understanding of telephone interviewing, respondent recruitment, quotas, and sampling.
• Proficient in Microsoft Excel or Google Sheets.
• Strong written and verbal English communication; detail-oriented and organized.

Responsibilities

• Manage sampling requirements for market research and survey projects.
• Review project specs, target audiences, quotas, and sample needs.
• Prepare and manage sample lists for telephone and online research.
• Set up and manage calling campaigns using VICIdial or similar CATI systems.
• Monitor calling activity, contact rates, response rates, and progress.
• Track completed interviews against quotas and targets; identify gaps.
• Coordinate with project managers, interviewers, and fieldwork teams.
• Prepare sampling and fieldwork reports; monitor progress and deadlines.

Skills

CATI operations

Data analysis

Attention to detail

Time management

English communication

Tools

VICIdial

Excel

Google Sheets

SPSS

Power BI

SQL

Job description

Market Research Sampling & Fieldwork | On-site | Lahore, Pakistan

Global Research Trends is looking for a Sampling Analyst to join our research operations team. The role will focus on managing sampling requirements for market research projects, supporting participant recruitment, monitoring sample performance, and ensuring that projects meet their required targets.

The ideal candidate should have experience with VICIdial or a similar CATI/call-center platform and be comfortable working with sample data, respondents, quotas, and fieldwork requirements.

Key Responsibilities

• Manage sampling requirements for market research and survey projects.
• Review project specifications, target audiences, quotas, and sample requirements.
• Prepare and manage sample lists for telephone and online research projects.
• Set up and manage calling campaigns using VICIdial or similar CATI systems.
• Monitor calling activity, contact rates, response rates, and sample progress.
• Track completed interviews against project quotas and targets.
• Identify gaps in sample and recommend adjustments to improve project performance.
• Clean, organize, and maintain sample and respondent databases.
• Check for duplicate records, invalid numbers, incomplete records, and other data-quality issues.
• Coordinate with project managers, interviewers, and fieldwork teams.
• Prepare sampling and fieldwork reports.
• Monitor project progress and highlight potential delays or recruitment issues.
• Support multiple research projects and ensure sampling requirements are met within deadlines.
• Maintain accurate and confidential respondent and project information.

Requirements - Must Have

• 1+ year of experience in sampling, market research operations, survey research, fieldwork, or a related role.
• Hands-on experience with VICIdial or a similar CATI/call-center platform.
• Understanding of telephone interviewing and respondent recruitment.
• Good understanding of sampling, quotas, respondent targeting, and survey fieldwork.
• Good working knowledge of Microsoft Excel or Google Sheets.
• Ability to manage and analyze sample data.
• Ability to monitor sample performance and identify recruitment issues.
• Strong attention to detail.
• Good organizational and time-management skills.
• Ability to manage multiple projects and deadlines.
• Good written and verbal English communication skills.

Technical Skills

The candidate should be comfortable working with:

• VICIdial or similar CATI systems
• Microsoft Excel and Google Sheets
• Sample and respondent databases
• Survey platforms
• Calling and campaign management systems
• Basic data cleaning and reporting

Experience with SPSS, Power BI, SQL, or other data-analysis tools will be an advantage.

Nice to Have

• Experience working at a market research company, BPO, CATI center, or survey research organization.
• Experience working on international research projects.
• Experience managing UK, US, European, or other international samples.
• Understanding of B2B and B2C research sampling.
• Experience with online sample providers or panel management.
• Knowledge of survey programming or survey platforms.
• Experience monitoring interviewer performance and calling productivity.
• Basic understanding of market research methodologies.

How We Work

At Global Research Trends, we value accuracy, organization, and reliable fieldwork execution.

Sampling requirements should be clearly understood before fieldwork begins. Sample data must be accurate, organized, and regularly reviewed. Quotas and project targets should be monitored throughout the project.

Any sampling or recruitment issues should be identified and communicated early. Reports should accurately reflect project progress and sample performance.

The Sampling Analyst will work closely with project management, fieldwork, and research teams to ensure projects are completed successfully.

Why Join GRT?

You will have the opportunity to work on market research projects across different industries and international markets, gaining practical experience in sampling, respondent recruitment, CATI operations, and research fieldwork.

If you are analytical, organized, comfortable working with data, and understand how sampling and fieldwork operations work, we would like to hear from you.