Sales Development Representative

Cogent Labs; Lahore; On-site; PKR 670,000 - 1,228,000; Full time

Job summary

Cogent Labs in Lahore is hiring Sales Development Representatives to own the lead-to-meeting process, converting cold, warm, and inbound leads into qualified opportunities. You will bridge lead generation and Account Executives using AI-powered tools, maintain CRM hygiene, and hit booking targets with data-driven outreach.

The role requires 1+ year SDR experience, proven metrics in booking/conversions, excellent written outreach, CRM proficiency, and strong organizational skills.

Qualifications

• 1+ year SDR or similar lead-conversion experience.
• Proven track record in SDR roles with measurable booking/conversion metrics.
• Excellent written communication and email copywriting; ability to craft personalized outreach.

Responsibilities

• Convert assigned leads into qualified sales meetings through strategic voicemail, email, and multi-touch sequences.
• Own the complete qualification, nurturing, and scheduling process; identify decision-makers and build rapport via written communication.
• Execute systematic follow-up cadences across all lead stages; re-activate dormant leads with optimized messaging.
• Maintain 100% CRM data accuracy and hygiene; update lead statuses in real time and ensure no lead goes untouched for more than 3 days.
• Monitor performance metrics through main sales dashboards; track conversion rates, response times, and meeting outcomes.
• Generate actionable insights from dashboard analytics; identify patterns and optimize approach based on data.
• Respond to lead replies within business hours (<10 minutes); handle objections and schedule meetings efficiently.
• Use AI tools for lead research, email personalization, sequence optimization, and workflow automation.
• Collaborate with Account Executives on lead quality and handoff; incorporate feedback to improve qualification criteria.
• Maintain professional, persistent outreach without being pushy; optimize messaging based on engagement signals.
• Stay current with AI sales technologies and best practices; seek ways to improve efficiency and conversion rates.

Skills

SDR experience

Booking metrics

CRM proficiency

Email outreach

AI tools

CRM dashboards

Data-driven

Communication

Tools

Salesforce

HubSpot

Pipedrive

Outreach

Apollo

Lemlist

ChatGPT/Claude

GoHighLevel

Job description

CogentLabsishiringSalesDevelopmentRepresentativesforitsLahoreoffice.

JobType:On-site

Role

You'llownthecompletelead-to-meetingconversionprocess,transformingassignedleadsfromallstages(cold,warm,inbound)intoqualifiedsalesopportunities.YoubridgethegapbetweenleadgenerationandAccountExecutives,usingAI-poweredtoolstooptimizeoutreach,maintainsystematicfollow-ups,andconsistentlyhitbookingtargets.Youcombinepersistencewithdata-drivenoptimization,turningCRMhygieneanddashboardinsightsintoactionableconversionstrategies.Ifyouloveconvertingcoldleadsintowarmconversations,hittingmeasurabletargets,andusingAItomultiplyyoureffectiveness—you'llthriveinthisrole.

Requirements

• 1+yearsofSDRroleexperience
• ProventrackrecordinSDRorsimilarleadconversionrolewithmeasurablebooking/conversionmetrics
• Excellentwrittencommunicationandemailcopywritingskills;abilitytocraftcompelling,personalizedoutreachthatdrivesresponses
• StrongorganisationalskillswithmeticulousattentiontoCRMdatahygieneandprocessadherence
• Self-motivatedwithabilitytoworkindependently;comfortablewithrepetitivetasksandpersistentfollow-up
• AIProficiency:Abilitytoprovidesuitablecontextandprompts;useAItoolstospeedupresearch,personalization,andworkflowoptimization
• CRMMastery:ExpertproficiencywithmajorCRMplatforms(Salesforce,HubSpot,Pipedrive,etc.);experiencewithsalesdashboardsandanalytics
• ToolingProficiency:Emailsequencingtools(Outreach,Apollo,Lemlist,etc.);AIplatforms(ChatGPT,Claude);GHL(GoHighLevel)isaplus
• Data-orientedmindset;usesmetricstoidentifypatterns,testhypotheses,andcontinuouslyoptimizeapproach
• Comfortablegivingandreceivingfeedback;adaptsquicklybasedonperformancedataandcoaching

Responsibilities

• Convertallassignedleadsintoqualifiedsalesmeetingsthroughstrategicemailoutreachandmulti-touchsequences
• Ownthecompletequalification,nurturing,andschedulingprocess;identifydecision-makersandbuildrapportthroughwrittencommunication
• Executesystematicfollow-upcadencesacrossallleadstages;re-activatedormant/coldleadswithoptimizedmessaging
• Maintain100%CRMdataaccuracyandhygiene;updateleadstatusesinreal-timeandensurenoleadgoesuntouchedfor>3days
• Monitorperformancemetricsthroughmainsalesdashboards;trackconversionrates,responsetimes,meetingoutcomes,andpipelinehealth
• Generateactionableinsightsfromdashboardanalytics;identifypatternsandoptimizeapproachbasedondata
• Respondtoleadrepliesandengagementwithinbusinesshours(<10minutes);handleobjectionsandschedulemeetingsefficiently
• UseAItoolsforleadresearch,emailpersonalization,sequenceoptimization,andworkflowautomation
• CollaboratewithAccountExecutivesonleadquality,handoffprocess,andmeetingoutcomes;incorporatefeedbacktoimprovequalificationcriteria
• Maintainprofessional,persistentoutreachwithoutbeingpushy;optimizemessagingbasedonleadbehavior,engagementsignals,andreplypatterns
• StaycurrentwithAIsalestechnologiesandbestpractices;activelyseekwaystoimproveefficiencyandconversionrates

Results(WhatSuccessLooksLike)

• MeetingTargets:15-20qualifiedmeetingsbookedpermonth;60-70%meetingshowrate;30-40%meeting-to-opportunityconversion
• ActivityConsistency:50leadscontactedperday;25-35follow-upemailssentdaily;responsehandlingtime<10minutesduringbusinesshours
• ConversionPerformance:30-50%lead-to-meetingconversionrateoverall;5%coldleadreactivationrate;15-20%inboundconversionrate;5%emailreplyrate
• ProcessExcellence:85%+follow-upcompletionrate;100%CRMloggingcompliance;90%+complianceonleadaging(noleaduntouched>3days)
• PipelineQuality:SQLs(SalesQualifiedLeads)createdpermonthalignwithAEcapacity;70%+AEacceptancerate(meetingsacceptedasqualified)
• Speed&Responsiveness:Replytoengagedleadswithin10minutesduringbusinesshours;completeleadqualificationwithin7-14daysofassignment
• DataIntegrity:100%accurateleadstatusupdates;CRMrecordsreflectcurrentstateofallconversationsandtouchpoints