SaaS Growth Marketing Pro — Lead Gen & Demos

Software Finder Careers; Lahore; On-site; PKR 2,000,000 - 2,800,000; Full time

Job summary

Software Finder is seeking a Performance Marketing Manager to lead vendor-facing campaigns from launch to lead. You will run paid and owned campaigns, manage email programs, and coordinate with the BD team to ensure timely follow-ups and a strong pipeline.

This role is individual contributor, requiring hands-on copywriting and ownership of numbers such as CPL, ROAS, and conversion rates across campaigns targeting US audiences and beyond.

Qualifications

• 3–4 years of experience running B2B performance campaigns, ideally SaaS or lead-gen.
• Strong copywriting for ads, landing pages and email.
• Hands-on experience managing ad accounts and budgets.
• Solid grasp of funnel metrics and attribution.
• Experience working with a sales/BD team daily.
• Analytical, organized, and target-driven.

Responsibilities

• Plan, build, launch and optimize campaigns across LinkedIn, Google and Meta.
• Write ad copy, landing pages, and campaign messaging; brief design on creatives.
• Set up audiences, budgets, bidding and conversion tracking; run A/B tests.
• Manage campaign budgets and report on spend, CPL, CTR and pipeline.
• Build and send email campaigns and automated nurtures in HubSpot.
• Handle inbound leads and route them with SLAs to BD; ensure follow-ups.

Skills

B2B performance campaigns

Copywriting

Ad accounts management

Funnel metrics

HubSpot

Collaboration with BD

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

HubSpot CRM

Looker Studio

Job description

Software Finder is seeking a Performance Marketing Manager to lead vendor-facing campaigns from launch to lead. You will run paid and owned campaigns, manage email programs, and coordinate with the BD team to ensure timely follow-ups and a strong pipeline.

This role is individual contributor, requiring hands-on copywriting and ownership of numbers such as CPL, ROAS, and conversion rates across campaigns targeting US audiences and beyond.