Remote Senior Technical SEO & React/Next.js Specialist

Smart Working; Sindh; Remote; PKR 16,642,000 - 27,737,000; Full time

Job summary

Smart Working is hiring for a senior SEO/Content Marketing role working with a UK organisation on long-term remote basis. You will blend 60% SEO with 40% hands-on React/Next.js development, driving organic growth while coding, publishing pages and optimising content across multiple sites.

You will manage content marketing, analytics, and use Claude and other AI tools to automate workflows, with healthcare/YMYL experience considered a plus and a balanced, fast-paced environment.

Qualifications

• 5+ years of experience in content marketing and SEO content strategy.
• 5+ years of experience driving Google Search and organic ranking growth.
• 5+ years of experience with Google Analytics/GA4 and Google Tag Manager (GTM).
• 5+ years of experience in keyword research and competitor analysis.
• 2+ years of experience with React and Next.js.
• 5+ years of overall experience, at Senior level.
• YouTube content promotion experience is essential.

Responsibilities

• Develop and execute the overall SEO strategy.
• Own technical SEO and continuously identify and resolve issues affecting organic visibility.
• Conduct keyword research, search-intent analysis and competitor research.
• Improve organic rankings, qualified organic traffic and ultimately leads/revenue.
• Develop and execute an SEO-focused content strategy.
• Identify content gaps and opportunities and improve existing content.
• Manage and improve Google Business Profile and local search visibility where relevant.
• Monitor Google rankings, Google Search Console, GA4 and other SEO KPIs.
• Ensure analytics and tracking are correctly configured through GA4 and Google Tag Manager (GTM).
• Build useful reporting and dashboards focused on meaningful business outcomes.
• Use Claude and other AI tools extensively to improve productivity and automate repetitive SEO/marketing tasks.
• Manage tracking, A/B testing and email automation.
• Build WhatsApp agents and web agents.
• Drive YouTube content promotion as an essential part of the role.
• Implement website changes directly in the codebase without depending on a separate development team.
• Create and update website pages, layouts, components and content to support SEO and marketing objectives.
• Implement technical SEO improvements directly within React and Next.js websites.
• Maintain and improve existing websites, ensuring changes are implemented accurately and efficiently.
• Handle website updates and publish changes quickly, including same-day updates when required.

Skills

SEO strategy

Content marketing

Keyword research

Competitor analysis

GA4

GTM

React

Next.js

YouTube promotion

AI tools

Email automation

Tools

GA4

Google Tag Manager

Claude AI

Job description

Smart Working is hiring for a senior SEO/Content Marketing role working with a UK organisation on long-term remote basis. You will blend 60% SEO with 40% hands-on React/Next.js development, driving organic growth while coding, publishing pages and optimising content across multiple sites.

You will manage content marketing, analytics, and use Claude and other AI tools to automate workflows, with healthcare/YMYL experience considered a plus and a balanced, fast-paced environment.