Remote Senior Technical SEO & React/Next.js Lead

Smart Working; Peshawar City Tehsil; Remote; PKR 18,430,000 - 29,488,000; Full time

Job summary

Smart Working is recruiting for a high-impact SEO/content role partnering with UK businesses. The role blends strategic SEO with hands-on React/Next.js development to grow organic visibility and revenue.

You will manage content marketing, analytics and multiple sites, using AI tools to automate workflows and speed delivery. You’ll work in a fast-paced environment with strong creative problem-solving requirements.

Qualifications

• 5+ years of experience in content marketing and SEO content strategy.
• 5+ years of experience driving Google Search and organic ranking growth.
• 5+ years of experience with Google Analytics/GA4 and Google Tag Manager (GTM).
• 5+ years of experience in keyword research and competitor analysis.
• 2+ years of experience with React and Next.js.
• 5+ years of overall experience, at Senior level.
• YouTube content promotion experience is essential.

Responsibilities

• Develop and execute the overall SEO strategy.
• Own technical SEO and continuously identify and resolve issues affecting organic visibility.
• Conduct keyword research, search-intent analysis and competitor research.
• Improve organic rankings, qualified organic traffic and ultimately leads/revenue.
• Develop and execute an SEO-focused content strategy.
• Identify content gaps and opportunities and improve existing content.
• Manage and improve Google Business Profile and local search visibility where relevant.
• Monitor Google rankings, Google Search Console, GA4 and other SEO KPIs.
• Ensure analytics and tracking are correctly configured through GA4 and Google Tag Manager (GTM).
• Build useful reporting and dashboards focused on meaningful business outcomes.
• Use Claude and other AI tools extensively to improve productivity and automate repetitive SEO/marketing tasks.
• Manage tracking, A/B testing and email automation.
• Build WhatsApp agents and web agents.
• Drive YouTube content promotion as an essential part of the role.
• Implement website changes directly in the codebase without depending on a separate development team.
• Create and update website pages, layouts, components and content to support SEO and marketing objectives.
• Implement technical SEO improvements directly within React and Next.js websites.
• Maintain and improve existing websites, ensuring changes are implemented accurately and efficiently.
• Handle website updates and publish changes quickly, including same-day updates when required.

Skills

SEO strategy

Content marketing

Keyword research

Competitor analysis

YouTube promo

React

Next.js

AI tools for marketing

Analytics interpretation

Independent & collaborative work

Tools

Google Analytics/GA4

Google Tag Manager (GTM)

React

Next.js

Job description

Smart Working is recruiting for a high-impact SEO/content role partnering with UK businesses. The role blends strategic SEO with hands-on React/Next.js development to grow organic visibility and revenue.

You will manage content marketing, analytics and multiple sites, using AI tools to automate workflows and speed delivery. You’ll work in a fast-paced environment with strong creative problem-solving requirements.