Senior Technical SEO Lead & React/Next.js Developer (Remote)

Smart Working; Pakistan; Remote; PKR 22,116,000 - 33,174,000; Full time

Job summary

Smart Working is seeking a creative SEO/content strategist for a role blending 60% SEO and 40% React/Next.js development. You will drive organic growth by coding, optimizing and publishing pages directly in the codebase.

Responsibilities include content marketing, analytics and multi-site management, using Claude and AI tools to automate tasks and speed delivery. You’ll work in a fast-paced environment and collaborate across teams.

Qualifications

• 5+ years of experience in content marketing and SEO content strategy.
• 5+ years of experience driving Google Search and organic ranking growth.
• 5+ years of experience with Google Analytics/GA4 and Google Tag Manager (GTM).
• 5+ years of experience in keyword research and competitor analysis.
• 2+ years of experience with React and Next.js.
• 5+ years of overall experience, at Senior level.
• YouTube content promotion experience is essential.

Responsibilities

• Develop and execute the overall SEO strategy.
• Own technical SEO and continuously identify and resolve issues affecting organic visibility.
• Conduct keyword research, search-intent analysis and competitor research.
• Improve organic rankings, qualified organic traffic and ultimately leads/revenue.
• Develop and execute an SEO-focused content strategy.
• Identify content gaps and opportunities and improve existing content.
• Manage and improve Google Business Profile and local search visibility where relevant.
• Monitor Google rankings, Google Search Console, GA4 and other SEO KPIs.
• Ensure analytics and tracking are correctly configured through GA4 and Google Tag Manager (GTM).
• Build useful reporting and dashboards focused on meaningful business outcomes.
• Use Claude and other AI tools extensively to improve productivity and automate repetitive SEO/marketing tasks.
• Manage tracking, A/B testing and email automation.
• Build WhatsApp agents and web agents.
• Drive YouTube content promotion as an essential part of the role.
• Implement website changes directly in the codebase without depending on a separate development team.
• Create and update website pages, layouts, components and content to support SEO and marketing objectives.
• Implement technical SEO improvements directly within React and Next.js websites.
• Maintain and improve existing websites, ensuring changes are implemented accurately and efficiently.
• Handle website updates and publish changes quickly, including same-day updates when required.

Job description

Smart Working is seeking a creative SEO/content strategist for a role blending 60% SEO and 40% React/Next.js development. You will drive organic growth by coding, optimizing and publishing pages directly in the codebase.

Responsibilities include content marketing, analytics and multi-site management, using Claude and AI tools to automate tasks and speed delivery. You’ll work in a fast-paced environment and collaborate across teams.