Remote Senior Lead Gen Architect — Part-Time Growth

Remotebase; Pakistan; Hybrid; PKR 2,009,000 - 3,348,000; Part time

Benefits offered by this job

Fully remote

Office option

Global team

Flexible timings

Job summary

Remotebase seeks a Senior Lead Generation Specialist to join our Growth team on a part-time basis, focusing on building and scaling lead generation across channels. You will work with growth and sales leadership to drive high-quality pipeline and improve conversion through well-defined workflows.

This senior, hands-on role requires owning lead engines across B2B tech services, with experience in remote talent platforms or SaaS.

Qualifications

• 5+ years of hands-on experience in lead generation, growth, outbound, or demand generation roles.
• Experience generating leads for B2B tech or services companies serving startups and mid-sized businesses.
• Acquiring and setting up tools for outreach infrastructure.
• Strong understanding of multi-channel lead generation strategies and outbound systems.

Responsibilities

• Own and scale lead generation across diversified channels, ensuring no dependency on a single source
• Own the selection, procurement, setup, and ongoing management of lead generation and outreach tools, with all approved software and infrastructure costs covered by the company
• Lead outbound lead generation efforts across email, LinkedIn, and other relevant platforms
• Drive LinkedIn-led growth initiatives, including profile positioning, direct outreach strategies, and campaign execution
• Design, build, and optimize sales workflows covering lead qualification, follow-ups, and handoff to sales
• Write, test, and refine outbound copy, LinkedIn messaging, and short-form content used in growth and sales campaigns
• Partner closely with sales to understand objections, refine ICPs, and improve close rates through better messaging
• Continuously experiment with new channels, audiences, offers, and messaging to improve lead quality and conversion rates
• Track, analyze, and report key metrics including reply rates, conversion rates, pipeline contribution, and revenue impact
• Provide strategic input on growth experiments and mentor junior team members when needed.

Skills

Lead generation

Multi-channel outreach

LinkedIn marketing

Content writing for outreach

Data-driven decisions

Tools

Apollo

HubSpot

Clay

LinkedIn Sales Navigator

HeyReach

SmartLead

Job description

Remotebase seeks a Senior Lead Generation Specialist to join our Growth team on a part-time basis, focusing on building and scaling lead generation across channels. You will work with growth and sales leadership to drive high-quality pipeline and improve conversion through well-defined workflows.

This senior, hands-on role requires owning lead engines across B2B tech services, with experience in remote talent platforms or SaaS.