Remote B2B Growth Marketing Specialist

Cordatus Resource Group; Lahore; À distance; PKR 1 116 000 - 1 339 000; Plein temps

Avantages offerts par ce poste

Paid annual leave

3-month probation review

Career growth

Fully remote work environment

Exposure to U.S. mid-market clients

Learning and development opportunities

Résumé du poste

Cordatus Resource Group in Pakistan is seeking a Digital Marketing Specialist to manage and optimize our digital marketing operations. You will drive campaigns across LinkedIn, Google Ads, email sequences, CRM workflows, and SEO to generate qualified leads and revenue.

Collaborating with the marketing lead, BD team, consultants, and leadership, you will analyze performance, report insights, and implement data-driven improvements while working fully remote during U.S. business hours.

Qualifications

• 2 to 4 years of proven experience in B2B digital marketing execution.
• Experience working with U.S. or Canadian clients or organizations.
• Fluent written and spoken English for effective communication with U.S. clients.
• Bachelor's degree in marketing, Business, or a related field, or equivalent experience.
• Reliable high-speed internet connection suitable for video and voice calls.
• Availability to work full-time during U.S. business hours (6:00 PM to 3:00 AM Pakistan Time, Monday to Friday).
• Must reside in Pakistan (fully remote position).

Responsabilités

• Plan, launch, and optimize LinkedIn and Google Search campaigns targeting B2B decision-makers, within an agreed monthly budget and with ongoing A/B testing.
• Build and maintain multi-touch email nurture sequences and automated workflows in CRM.
• Write on-brand copy for emails, landing pages, ads, and blog content, applying on-page SEO best practices.
• Manage the company's social media presence, including content planning, publishing, and engagement.
• Repurpose and promote case studies, whitepapers, and webinars, and provide one-pagers and decks to support the sales team.
• Maintain CRM data, UTM tagging, and conversion tracking so every lead can be traced back to its source.
• Track CPL, CPA, conversion rates, and email engagement in GA4 and the CRM, and deliver monthly performance reports with clear recommendations.

Connaissances

LinkedIn Campaign Manager

Google Ads (Search & Display)

HubSpot / GoHighLevel (CRM)

GA4 / Google Tag Manager / GSC

WordPress / Webflow / GHL CMS

AI-assisted research & drafting

Executive messaging for consulting

Analytics & reporting

Formation

Bachelor's degree in marketing or business

Outils

LinkedIn Campaign Manager

Google Ads

HubSpot / GoHighLevel

GA4 / GTM / GSC

WordPress / Webflow / CMS

Description du poste

Cordatus Resource Group in Pakistan is seeking a Digital Marketing Specialist to manage and optimize our digital marketing operations. You will drive campaigns across LinkedIn, Google Ads, email sequences, CRM workflows, and SEO to generate qualified leads and revenue.

Collaborating with the marketing lead, BD team, consultants, and leadership, you will analyze performance, report insights, and implement data-driven improvements while working fully remote during U.S. business hours.